Wake up. Digital marketing’s two biggest buzzwords now are ‘mobile’ and ‘vertical’.
Facebook’s News Feed for mobile will soon feature a vertical video format according to Marketing Land. While the format won’t be as vertical perfect as Snapchat is, but it will apparently stop cropping and showing them as tiny squares.
Vertical on Facebook mobile News Feed
The publication says when the update rolls out for Android and iOS, you’ll start seeing vertical videos with a 2:3 aspect ratio (as opposed to 1:1) on your News Feed without having to expand them. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile,” a spokesperson told Marketing Land.
By showing a larger, near full screen version of vertical videos, people too lazy to view them in full screen are more likely to watch them till the end. Facebook has not officially announced when the feature will go live, but Mashable said the update’s going out in the coming weeks.
|image courtesy Adweek|
Why vertical format for video?
Snapchat’s entire business model is built on vertical. Smartphones are held upright rather than sideways most often, so full-screen video in a vertical format is becoming a darling of brands. Remember the vertical ad Jeep did at Superbowl this year? It seemed silly to air that on a tv spot, but it was a clever way of ensuring that it looked perfect when shared later on mobile.