Archived Older Links: Search
PPC: How to work out what variant matching is costing you (Dec 2018)
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads (Dec 2018)
5 SEO trends that will matter most in 2019 (Nov 2018)
Google is right; click-through and conversion rates kinda don’t matter (Nov 2018)
How to measure the brand/non-brand split of your search traffic (Nov 2018)
Do you still need a PPC tool with the new Google Ads? (Nov 2018)
Keyword research strategies in a close-variant world (Nov 2018)
What is paid search (PPC) and why do you need it? (Nov 2018)
Tips for using the new Google Ads interface (Nov 2018)
Why paying your PPC agency on a CPA model just doesn’t work in the fashion sector (Nov 2018)
lastminute.com’s CCO on bringing programmatic in house (Oct 2018)
How to carry out a technical SEO audit: Tips for beginners (Oct 2018)
10 surprising search trends from Google’s 20 years of data (Oct 2018)
Three tools to help automate your SEO workflow (Sept 2018)
Avoid the 8 most common pitfalls of automated bidding (Sep 2018)
Forget me not: 3 steps to make your PPC ads more memorable (Sep 2018)
How marketers can use visual search (Sep 2018)
Are you holding your funnel accountable? (Sep 2018)
There is no reason to manage bids manually (Sep 2018)
Google’s somewhat-new guide to totally excellent ads (Sep 2018)
Structuring paid search campaigns: Segmentation vs. aggregation (Sep 2018)
B2B conversion rate optimisation: Where to start (Aug 2018)
Why we need to stop repeating the “50% by 2020” voice search prediction (Aug 2018)
The division between strategy & execution is meaningless in a biddable world (Aug 2018)
What common acquisition problems are marketers facing? (Aug 2018)
Four Google Adwords scripts that retailers can use to supercharge their summer sales (Aug 2018)
How to make the most of Google Shopping’s reduced CPCs (Aug 2018)
Five expert tactics to improve PPC campaign performance (Aug 2018)
The state of mobile voice search in 2018 (July 2018)
2018 paid search benchmark report from Adthena — How do you compare? (July 2018)
The state of smart speaker voice search in 2018 (July 2018)
How to create an ROI-based management approach for paid search success (July 2018)
How to take advantage of strategic PPC audience targeting (July 2018)
What does Conversion Rate Optimization mean for marketers in 2018? (July 2018)
A day in the life of… a performance manager at a media agency (July 2018)
Six ways CROs botch their statistics (July 2018)
5 Google Optimize tests to take AdWords to the next level (June 2018)
A day in the life of… optimisation director at a programmatic agency (June 2018)
Five lingering questions about Google’s move to mobile-first indexing (June 2018)
A Comprehensive Guide to PPC (June 2018)
5 PPC mistakes you’re probably making in your campaigns (June 2018)
What’s the difference between content optimization and SEO? (June 2018)
The 3 things driving the research-obsessed consumer (May 2018)
IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017 (May 218)
Google AdWords new responsive search ads can show 3 headlines (May 2018)
To make every conversion count, count every conversion (Apr 2018)
Delivering optimized media-rich content for mobile (Apr 2018)
How can financial services companies win featured snippets in search? (March 2018)
Overcoming bias in the SEO & PR industries (March 2018)
Five tips for an evergreen SEO strategy (Feb 2018)
How to integrate display with search and video (Feb 2018)
Building the DMP of tomorrow starts with these three tenets of identity (Feb 2018)
Seven quick steps to prepare for Google’s mobile-first index (Jan 2018)
SEO trends in 2018: What do the experts predict? (Dec 2017)
How Mobile, Voice and Social are Changing SEO [Infographic] (Dec 2017)
Ask the experts: What’s the best way to target programmatic ads? (Nov 2017)
How to track the offline impact of programmatic spend? (Nov 2017)
AdWords Conversion Linker: What is it and why do you need it? (Nov 2017)
Direct ad buys are back in fashion as programmatic declines (Nov 2017)
Here’s What Marketers Need to Know About Voice Search (Oct 2017)
3 Facebook Ad Tools for Better Targeting (Oct 2017)
Ask the experts: Mobile SEO trends, challenges & strategy (Oct 2017)
Micro-Moments Now: Why you should be the adviser consumers are searching for (Sept 2017)
Programmatic in 2017: An interview with Getintent’s George Levin (Sept 2017)
Mobile SEO trends, challenges & strategy (Sept 2017)
Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today (Sept 2017)
Micro-Moments Now: 3 new consumer behaviors playing out in Google search data (Sept 2017)
Developing YOUR audience targeting strategy (Aug 2017)
Why DMPs must be deeply integrated in tomorrow’s marketing stack (Aug 2017)
Designing content for the mobile-first index (Aug 2017)
Are UX and CRO the biggest opportunity in Performance Marketing? (Aug 2017)
The Benefits of Integrating Paid, Organic & Social Search (Aug 2017) Editor’s Choice
3 reasons SEO belongs at the beginning of a project, not the end (Aug 2017)
Summer Travel Trends: What Search Activity Reveals About Consumers’ Mindsets (Aug 2017)
Micro-Moments Now: Why you should be the adviser consumers are searching for (Sept 2017)
Programmatic in 2017: An interview with Getintent’s George Levin (Sept 2017)
Mobile SEO trends, challenges & strategy (Sept 2017)
Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today (Sept 2017)
Micro-Moments Now: 3 new consumer behaviors playing out in Google search data (Sept 2017)
Developing YOUR audience targeting strategy (Aug 2017)
Why DMPs must be deeply integrated in tomorrow’s marketing stack (Aug 2017)
Designing content for the mobile-first index (Aug 2017)
Are UX and CRO the biggest opportunity in Performance Marketing? (Aug 2017)
The Benefits of Integrating Paid, Organic & Social Search (Aug 2017) Editor’s Choice
3 reasons SEO belongs at the beginning of a project, not the end (Aug 2017)
Summer Travel Trends: What Search Activity Reveals About Consumers’ Mindsets (Aug 2017)
Why DMPs must be deeply integrated in tomorrow’s marketing stack (May 2017)
Why e-commerce SEO is NOT a one-shot wonder (May 2017)
An Ad-Tech Firm and a Survey Player Want to Improve Programmatic Buying by Pre-Screening Audiences (May 2017)
SEO: How Google assesses the ‘authority’ of web pages (May 2017)
3 predictions about the future of SEO (May 2017)
How to write PPC text ads in 2017’s sophisticated environment (May 2017)
Expanded Text Ads: a post launch review (May 2017)
The Path to Better Measurement: Analytics and Attribution (May 2017)
Performance Marketing made really easy to understand (May 2017)
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic (Apr 2017)
AdWords Expanded Text Ads could get even longer with second description line test (March 2017)
Google’s location tracking is better now than ever before (March 2017)
How to write PPC text ads in 2017’s sophisticated environment (March 2013)
SEM Mistakes to Avoid (March 2017)
Should you bother rewriting your ads? (March 2017)
Official: Google’s green outlined ‘Ad’ label replacing solid green version (March 2017)
Keeping an eye (or three) on your AdWords competitors (March 2017)
Advertisers love programmatic, but what about publishers? (Feb 2017)
What is technical SEO? And why is it important? (Feb 2017)
What were the biggest SEO trends of 2016? (Dec 2016)
The programmatic hiring challenge: How to find and retain talent? (Nov 2016)
Big Brands Are Already Targeting Their Competitors With Apple Search Ads (Nov 2016)
Mobile Searches Account For 15 Hours Daily (Oct 2016)
Google to create separate mobile index (Oct 2016)
How to Align Social Media and SEO Strategy (Oct 2016)
Apple Enters the Search Ad Business Today: What Marketers Need to Know About New App Ads (Oct 2016)
What do Google’s expanded text & local search ads mean for marketers? (Jun 2016)
The Game Is Changing: How To Build Your SEO In 2016 (Jun 2016)
Google introduces Shopping Ads to image search (May 2016)
7 Things you need to bullet proof your SEO (May 2016)
6 Ways to Be There in Today’s Search Driven World (May 2016)
Search made simple: The Basics of SEO and SEM (May 2016)
How to Build Your Mobile-Centric Search Strategy (March 2016) (Google)
Why content marketing isn’t SEO – and why SEO isn’t just content (March 2016)
SEO trends in 2016: What do the experts predict? (Dec 2015)
A guide to maximizing the impact of internal linking (Nov 2015)
Are marketers overestimating mobile search? (Nov 2015)
Why it’s time to leave old-school SEO behind (Nov 2015)
Google AdWords Adds a New Feature: The Drag-And-Drop Report Editor (Sept 2015)
Now, more Google Searches are from Mobile than Desktop (May 2015)
How to work with the most expensive Google Keywords (March 2015)
32 simple SEO tips for small businesses (Feb 2015)
Google AdWords new metric helps measure in-store conversion (Jan 2015)
Is there a knowledge gap in email and search marketing? (Jan 2015)
A negative SEO case study: how to spot an attack & fix it (Jan 2014)
SEO vs SEM made simple (Dec 2014)
Google to Help Publishers Make Money by Blocking Ads (Dec 2014)
13 SEO mistakes that are easy to make (and how to correct them (Dec 2014)
META Tag tips for better SEO (Dec 2014)
Solidify Your Brand Voice For Better SEO (Dec 2014)
How can marketers benefit from mobile search? (Oct 2014)
Google introduces ‘structured snippets’ into search results (Sept 2014)
5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior (Aug 2014)
These 10 Analytics Reports Will Improve Your AdWords Results (Aug 2014)
Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants (Aug 2014) Editor’s Choice!
The importance of ‘boring’ content for SEO (June 2014)
How to approach SEO research and planning (June 2014)
Getting to grips with mobile SEO (June 2014)
‘Intent plus audience’ is a powerful new combination for search marketers (March 2014)
Great SEO tips to follow (March 2014)
IPG are the first to run digital and linear TV ad using Adap.tv, Inc.’s programmatic technology (March 2014)
Five ways in which search is evolving (Feb 2014)
2014: the mobile SEO timebomb (Jan 2014)
Video SEO: optimising video for search is the trick most brands are missing (Jan 2014)
Six examples of effective PPC and SEO campaigns (Jan 2014)
Seven SEO tools to improve your online PR efficiency (Jan 2014)
Eight great free SEO and Google Analytics tools (Jan 2014)
70 amazing SEO Links (Jan 2014)
How to optimise your images for SEO (Jan 2014)
Mobile vs Desktop SEO Differences (Jan 2014)
SEO, PPC and SEM (Jan 2014)
Local SEO best practice: dos and don’ts (Jan 2014)
January: the ideal time for an AdWords spring clean (Jan 2014)
Google’s Ad Rank update leads to improved performance of PPC ad extensions (Dec 2013)
What are ‘nofollow’ tags and when should they be used in SEO? (Dec 2013)
How a PPC ad scheduling strategy drove 69% improvement in CPA (Dec 2013)
Google Adds Cars To Knowledge Graph (Dec 2013)
Google Search Now Discovers Content Within Android Apps (Dec 2013)
SEO is now PR, but are PR agencies still not ready? (Nov 2013)
Optimizing your Content for Search Engines and Users
Living with Google: a new guide to SEO (Sept 2013)Editor’s Choice
Five examples of Local PPC Best Practice
Online department store SEO: ASOS gets the onsite basics right (July 2013)
How to make Localized SEO work (June 2013)
How to improve your PPC account with Positional Testing (May 2013)
How Social Content can Boost your SEO
How to write great meta descriptions for Search (Apr 2013)
3 Best Practice Tips on Integrating Paid Search with Offline
SEO: Understanding and Optimizing Anchor Text in your site
SEO: How to pick the right keywords for your site
SEO and SEM Basics for every Marketing goal setting
Top Search Terms and Websites in 2012 (Free, Sign Up Required)
Google rolls out Enhanced Adwords Campaigns (Feb 2013)
5 SEO Tools every Industry Expert Needs
Is Search the Future of Display? (Interpublic Editor’s Pick)