Archived Older Links: News & Trends 2017-05-03T13:09:50+00:00

Archived Older Links: News & Trends


An introduction to AI and customer service (Feb 2017)

How Hyundai and the US Military Created a Super Bowl Ad in Less Than an Hour (Feb 2017)

Is the VR craze mostly hype? (Feb 2017)

For Gulf consumers, digital brands are what they live by (Feb 2017)

Three full-stack marketing trends for 2017 (Feb 2017)

Why brands are increasingly creating experiences & adventures to woo consumers (Feb 2017)

Four ways travel & hospitality brands are targeting younger consumers (Feb 2017)

YouTube Creators With 10,000+ Followers Get Mobile Livestreaming (Feb 217)

Google, H&M partner up to create custom dresses based on your data (Feb 2017)

Five examples of brands using emojis in marketing campaigns (Feb 2017)

How AI will impact marketing and the customer experience (Feb 2017)

Why the Most Important Word in 2017 Will Be ‘Experience’ (Jan 2017)

Google’s Virtual Reality Short Film: First VR film ever to be up for an Oscar (Jan 2017)

New Google feature will change how you search forever (Jan 2017)

UAE advertisers join war on fake ad sites (Jan 2017)

What Brand Storytellers Have to Say About the Content People Want to See (Jan 2017)

Facebook takes on a bigger role in journalism (Jan 2017)

Why Media Agencies Have to Shed Tradition as Fast as Possible (Jan 2017)

Here’s What Marketers Can Expect From Pinterest in 2017 (Jan 2017)

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte (Jan 2017)

Infographic: How Storytelling Is Helping Brands Sell More Products (Jan 2017)

How data is really going to drive marketing in 2017 (Jan 2017)

10 Digital Media and Marketing Predictions for 2017 (Jan 2017)

What to Look for in 2017: Mobile, Video, AI (Jan 2017)

Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Jan 2017)

Top Trends in Technology for 2017 and how they will drive Marketing (Jan 2017)

2016 Social Media Highlights (Infographic) (Jan 2017)

The Most Engaging Brand Content of 2016, Month-by-Month (Dec 2016)

What Amazon Go Means for the Future of Retail (Dec 2016)

Arab Social Media Influencers Club launched (Dec 2016)

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In? (Dec 2016)

Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent (Dec 2016)

8 New Stats About Whether Influencer Marketing Campaigns Actually Work (Dec 2016)

Programmatic Ad-Buying Is Now Available for Social Influencers (Dec 2016)

Mobile-Only Users by Country (Dec 2016)

This New Study Is All the Proof You Need That Programmatic Is an ROI Winner (Dec 2016)

2016: The good, the bad and the future of digital marketing (Dec 2016)

How retailers are targeting Generation Z (Nov 2016)

The case for chatbots being the new apps (Nov 2016)

1 in 4 YouTubers Watching Branded Videos (Nov 2016)

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016 (Nov 2016)

In Video Advertising, Is Longer Stronger? Google Viewpoint. (Nov 2016)

7 in 10 Facebookers are Gaming on PCs (Nov 2016)

Facebook’s 10-year plan: Connectivity, artificial intelligence & VR (Nov 2016)

Five ways financial services companies are adapting to the new digital age (Nov 2016)

Google is changing search in a big way (Nov 2016)

WhatsApp is testing a Snapchat Stories-like feature (Nov 2016)

6 Social Media Archetypes for the Modern-Day Brand Influencer (Nov 2016)

What Chatbots Are Teaching Us About the Future of Marketing (Nov 2016)

The automation of creativity: scary but inevitable (Oct 2016)

Mobile Searches Account For 15 Hours Daily (Oct 2016)

20% of Facebookers Watching Live Video (Oct 2016)

Google to create separate mobile index (Oct 2016)

Internet users have average of 7 social accounts (Oct 2016)

How Brands Are Using Instagram Stories to Impact the Buyer’s Journey (Oct 2016)

How Barclays transformed its video content strategy (Oct 2016)

Three reasons brands are using podcasts as part of their content marketing strategy (Oct 2016)

Half of YouTubers Watching Music Videos (Oct 2016)

Unilever: The biggest digital start-up in the world? (Oct 2016)

Goldman Sachs creates in-house content studio (Oct 2016)

Two different paths to influencer marketing: Which is best for you? (Oct 2016)

How retailers are increasing sales with personalised, cross-device ad targeting (Oct 2016)

How has programmatic impacted the advertising industry? (Oct 2016)

How brands are using digital marketing to reach the older generations (Oct 2016)

How Cadbury is using experiential marketing to delight consumers (Oct 2016)

Apple Enters the Search Ad Business Today: What Marketers Need to Know About New App Ads (Oct 2016)

The Online Video View: We Can Count It, but Can We Count on It? (Oct 2016)

Digital Ideas Are The Foundation Of L’Oréal’s New Look (Sept 2016)

Pokemon Go and the Middle East: how brands and consumers reacted (Sept 2016)

Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video (Sept 2016)

Over Half Of Tablet Users Share Device: GWI (Sept 2016)

Facebook Vertical video ads getting great results (Sept 2016)

Online Ad Blockers adoption on the rapid rise in The Middle East (Sept 2016)

Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads (Sept 2016)

MENA ad market worth $5.5bn, slower take-up of digital (Sept 2016)

Why OOH has the potential to be just as revolutionary as VR (Sept 2016)

360-degree Video Offers Opportunity For Brands (Aug 2016)

How brands are jumping on the Pokémon Go bandwagon: the good and the bad (Aug 2016)

Pizza Hut UK Introduces Playable Pizza Box  Turntables (Aug 2016)

McDonald’s latest Happy Meal toy is a wearable device (Aug 2016)

The rise of the direct-to-consumer model (Aug 2016)

Pokemon Go: Brand winners and losers (Jul 2016)

Only 9% of digital ads are viewed for more than a second (Jul 2016)

What are chatbots and why should marketers care? (Jun 2016)

The 10 Most Watched Ads on YouTube in May (Jun 2016)

How automotive brands are blurring the lines between digital & reality (June 2016)

6 Questions for Every Brand to Consider After YouTube Brandcast (Jun 2016)

Highly targeted online ads don’t work: Stanford researchers (Jun 2016)

Google Maps now open for Ads and Brand Pins: Great for Mobile (Jun 2016)

YouTube Ads Leaderboard: April 2016 (Jun 2016)

Google Expands Mobile Push With Ads in Its Maps App (May 2016)

The five video trends to watch in Q2 2016 (May 2016)

What is Mobile First Design & Why It’s So Important in 2016 (May 2016)

Four creative programmatic advertising case studies (May 2016)

Twitter says People trust Social Influencers as much as their own friends (May 2016)

Intent is the new black in digital marketing. In-the-moment marketing is what’s hot. (May 2016)

Ramadan in MENA: The Digital Opportunity for Brands (Apr 2016)

How women want to interact with brands online (Apr 2016)

How women want to interact with brands online (Apr 2016)

Digital marketing budgets are growing (but are marketers battle-weary?) (Apr 2016)

Why Creative Programmatic Ads Are Attracting Brand Marketers (Apr 2016)

Arab economies’ growth to slow in 2016 (Apr 2016)

The key announcements from Facebook’s F8: what’s coming (Apr 2016)

Porsche Magazine Ad Uses LEDs to Light Up the Car’s Insides(Apr 2016)

Online Ad Blockers adoption on the rapid rise in The Middle East (Apr 2016)

Is your brand ready for the Live Video trend? (April 2016)

Why media agencies are now doing creative (Apr 2016)

Regional advertisers go big on social media (March 2016)

Changing channels: what is the future of TV in the Middle East? (March 2016)

Swift is the most in-demand software developer language today (March 2016)

Snapchat rivals Facebook with 8 billion video views on its app every day (March 2016)

77 percent of users never use an app again 72 hours after installing (March 2016)

Both WhatsApp and Gmail top 1 billion users (Feb 2016)

The three biggest challenges in influencer marketing (Feb 2016)

Creativity in programmatic “should not be an afterthought” (Feb 2016)

Facebook to open up Instant Articles: What publishers need to know (Feb 2016)

Facebook rolls out Reactions, an extension to the Like button (Feb 2016)

Private messaging is social’s next big ad frontier (Feb 2016)

Google kills right-hand PPC ads: How should marketers respond? (Feb 2016)

Has Programmatic Advertising killed creativity in marketing? (Feb 2016)

Twitter Opens ‘Flight School’ To All Users (Jan 2016)

15 inspiring quotes from digital leaders (Jan 2016)

Content marketing trends in 2016: curation, video & more (Jan 2016)

What are the biggest email marketing errors that brands still make? (Jan 2016)

Are you making these six video marketing mistakes? (Jan 216)

The 20 most-shared video ads of 2015 (Jan 2016)

14 predictions for mobile marketing trends in 2016 (Dec 2015)

Three trends in online consumer behaviour, according to Facebook (Dec 2015)

Three display advertising issues to watch in 2016 (Dec 2015)

Four display advertising trends in APAC (Dec 2015)

SEO trends in 2016: What do the experts predict? (Dec 2015)

Email marketing: finding the perfect blend of content & product (Dec 2015)

Five best practice tips to boost mobile conversions (Dec 2015)

Debunking four popular myths about influencer marketing (Dec 2015)

Seven ways publishers are addressing ad blocking (Nov 2015)

Six examples of data-value exchange between brands & customers (Nov 2015)

How Ad Design Affects Ad Blocking (Nov 2015)

Bad advertising: It’s what led the ad-blockers to block (Nov 2015)

Programmatic advertising in APAC: An Introduction (Oct 2015) 

Editor’s Choice!

Mobile ad-blockers could wipe out billions in ad revenue (Oct 2015)

IT professionals need to pick up a new set of skills (Oct 2015)

Programmatic advertising: A brief history & predictions for the future (Oct 2015)

Adobe unveils radical new UX tool (Oct 2015)

How Twitter’s new ‘Moments’ feature is ‘Trending’ done right (Oct 2015)

Five things marketers need to know about programmatic (Oct 2015)

Nescafé declares the brand website ‘dead’ as it moves to Tumblr (Sept 2015)

Instagram Debuts 30-Second Video Ads in Its Latest Pitch to Big Brands (Sept 2015)

The 2015 State of Social Marketing Report (Sept 2015)

Google AdWords Adds a New Feature: The Drag-And-Drop Report Editor (Sept 2015)

Why brands need to be relevant in real time (Sept 2015)

People now spend more time using apps than watching TV (Sept 2015)

 What can brands learn from automotive website trends? (Sept 2015)

Social Video: The Hottest Trend in Social Media Marketing in 2015? (Aug 2015)

Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content (Aug 2015)

Why is Chevrolet’s content marketing so compelling? (Aug 215)

Seven ways you can achieve more with video (Aug 2015)

Building a YouTube Content Strategy: Lessons From Google BrandLab (Aug 2015)

YouTube Collaborations: How Agencies Can Partner with the New Culture Makers (Aug 2015)

Inside Google Marketing: Banner Ads Can Be Creative and Effective (Aug 2015)

YouTube Ads: What the Shift From TV to Digital Video Means for Creatives (Aug 2015)

Snapchat Persuades Brands to Go Vertical With Their Video (July 2015)

Are marketers underestimating the power of apps? (July 2015)

How to Write Better Content for Social Media (July 2015)

Infographic: Tennis Stars Use Social Media to Showcase Brands (July 2015)

UM shows that creative data is not an oxymoron (July 2015)

What are the biggest challenges for digital marketers in 2015? (July 2015)

How brands are using Instagram ads (July2015)

Facebook reportedly testing a human-powered digital assistant named Moneypenny (July 2015)

The best social media campaigns of 2015 (so far) (July 2015)

Saudis weigh social media use in Ramadan (July 2015)

A New User’s Guide to understanding Snapchat (July 2015)

2015 Social marketing trends report (June 2015)

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf (June 2015)

Editor’s Choice!

Almost half of brands now track ROI on content marketing (March 2015)

Viewability’s elephant in the room: Will advertisers pay more? (March 2015)

Study: Video Posts Are the Key to Doubling Your Organic Reach on Facebook (March 2015)

Consumers demand experiential rewards from loyalty programs (March 2015)

Kevin Spacey on Content Marketing (March 2015) (Video)

Seven reasons why retailers should have an app (and six why they shouldn’t) (March 2015)

Improving the multichannel customer experience (March 2015)

Time Inc. Now Selling Print Ads Programmatically (Feb 2015)

Facebook vs. YouTube: What Does Your Video-Ad Buy Get You? (Feb 2015)

Facebook allowing businesses to micro-target product ads (Feb 2015)

JCPenney’s 4 Cent Video Ads on Twitter Could Threaten YouTube’s Longtime Dominance (Feb 2015)

Normal rules don’t apply for the ‘reset generation’ (Feb 2015) (by Initiative staff)

Yahoo Continues To Take Search Market Share, Google Declines (Feb 2015)

To Succeed as Publishers, Brands Must Shed Midcentury Mind-set (Feb 2015)

Coke Unleashes Social Tech Options Following Its Super Bowl Ad (Feb 2015)

How the Internet of Things is about to change marketing (Jan 2015)

5 Reasons Why Video Content is Great for your Website (Jan 2015)

Forget the Year, This is the Age of Mobile Advertising (Jan 2015)

Missed CES? Here’s What You Need to Know (Jan 2015)

Native Ads vs Display Ads (Jan 2015) from IPG Media Labs

Reality Check: The State Of Advertising And Wearables (Jan 2015) (UM)

Editor’s Choice!

Facebook to Brands: No More Free Rides (Dec 2014) 

Editor’s Choice!

Ads and eyeballs: Twitter’s new strategy goes after increased revenue and engagement (Nov 2014)

A super accessible beginner’s guide to programmatic buying and RTB (Nov 2014)

Here’s Why Automakers Are Ahead of the Game in Digital (Oct 2014)

Pinterest: What are Rich Pins and how can you use them? (Oct 2014)

Six tips for finding influencers and co-creating content (Oct 2014)

The Era of Free Social Media Is at an End, says IPG Social Chief  (Oct 2014)

The Era of Free Social Media Is at an End, says IPG Social Chief  (Oct 2014)

Facebook just changed mobile advertising. Here’s how… (Oct 2014)

Here’s What 8 Digital Execs Predict for Mobile in 2015 (Oct 2014)

Social Media: The Rise of Promoted Content, Decline of Organic Reach (Oct 2014)Editor’s Choice!

80% of Fortune 500 companies are active on Facebook & Twitter (Oct 2014)

Why are infographics so effective (Oct 2014)

Facebook Atlas: what you need to know about FB’s Ad Network (Oct 2014)

How 16 retail banks handle social customer service (Oct 2014)

Brand Publishers Are Ditching Facebook in Favor of Microsites (Sept 2014)

Google introduces ‘structured snippets’ into search results (Sept 2014)

Nine best practice tips for Facebook advertising (Sept 2014)

Content with Images and Video is better remembered (Sept 2014)

Twitter Bolsters Audience-Based Ad Targeting (Sept 2014)

Traditional TV set losing appeal among children (Sept 2014)

5 charts: The shifting landscape of digital video consumption (Sept 2014)

IPG Media Lab to Lead Strategic Partnership With Placed to Measure the Offline Impact of Mobile Advertising  (Sept 2014)

Twitter announces Analytics dashboard: How to use it… (Sept 2014)

Storytelling: Jack Daniel’s Gathers Stories for Digital Campaign (Sept 2014)

Coca-Cola unveils multimillion-pound ad campaign for Coke Life launch (Sept 2014)

Social TV Is Here to Stay: Do You Tweet While You Watch? (Sept 2014)
Editor’s Choice! This is also a great example of Content Marketing (by Samsung)

Twenty Invaluable Tweets on Leadership (Aug 2014)

Four-screen planning brings new opportunities for adaptive brands (IPG Mediabrands Aug 2014)

Finding Simplicity in a Multi-Device World (August 2014)

Instagram Adds Campaign-Tracking Tools (Aug 2014)

Twitter Confirms Changes to What Users See in Their Timelines (Aug 2014)

Fight Club! Coca-Cola vs. Pepsi social media special (Aug 2014)Editor’s Choice!

Facebook raises the frequency cap on ads (Aug 2014)

Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants (Aug 2014) Editor’s Choice!

Volkswagen Shocks Theatre Audience With Probably The Best In-Cinema Ad Ever – Using Digital Tech (Aug 2014)

Content Marketing: 61% of Consumers Prefer Companies With Custom Content (Aug 2014)

The 10 Most Engaging Brands on Facebook (Aug 2014)

5 Brands Doing Cool Things on Instagram (Aug 2014)

Time for brands to rethink Facebook (Aug 2014)

How brands and agencies are adapting to the paid social era (August 2014)

Cross channel marketing trends 2014 (Aug 2014)

Instagram Marketing Is Quickly Catching Up to Facebook (July 2014)

Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets (July 2014)

What marketers can learn from Nike’s world cup ads (July 2014)

World Cup Final Was the Most Talked-About Sports Event Ever on Facebook (July 2014)

What’s new for agencies in 2014? (June 2014)

TRA reveals mobile usage data for UAE in Q1 2014 (June 2014)

10 New York Times innovations that digital marketers can learn from (May 2014) Editor’s Choice!

Static displays become passe as digital videos take off in region (May 2014)

YouTube in the Middle East (Infographic – May 2014)

 L’Oreal Targets Ads Based on Hair Color in Online Photos (May 2014)

Youtoo to launch social TV in the Middle East and North Africa (May 2014)

Instagram ads are getting instant recall (May 2014)

Sorry, but Celebrities Don’t Make Your Ad More Shareable (May 2014)

Agile creative: the future of email? (May 2014)

Apple’s redesigned OS X reportedly debuting next month (May 2013)

Twitter’s Redesign Makes the Platform Ripe for Recruitment (April 2014)

TV in Middle East: OSN takes on MBC’s free-to-air (April 2014)

Facebook Adds Nearby Friends Feature To Mobile App  (April 2014)

10 Reasons 2014 will be the Year of Small Data (April 2014) (From IPG)

Soft drinks and Water: Consumer Insights (April 2014) IPG Editor’s Choice!

Social Networks Are Kingdoms at War in Beautifully Crafted Game of Thrones Homage (April 2014)

Out of home goes programmatic with IPG Mediabrands in Australia (April 2014)

Nine of the best social campaigns from March 2014 (April 2014)

Creativity starts with technology – Matt Seiler, CEO IPG Mediabrands (April 2014)

UM announces location-based advertising combined with behavioral data (April 2014)

e-commerce in the Middle East is growing fast, says Mastercard (March 2014)

McDonald’s shows interactivity is next for out-of-home media (March 2014)

16% of TV’s audience is using social media at the same time (March 2014)

This Is The Golden Age Of Content: UM’s US President, Personette (March 2014)

Sony’s virtual headset may put an end to the television (March 2014)

Europe has shrunk, Asia Pacific is our second largest market: Interpublic CEO (March 2014) (IPG)

Facebook Reportedly Slashing Organic Reach for Pages: Is social net trying to force bigger ad spends? (March 2014) (IPG)

Welcome to the New First Screen: Your Phone (March 2014)

Real-time advertising spend increased 80% in 2013 (March 2014)

Key insights on Content Marketing (March 2014)

Ad Campaigns and the power of viral (March 2014)

IPG are the first to run digital and linear TV ad using, Inc.’s programmatic technology (March 2014)

TV Drives Conversation on Facebook (March 2014) (IPG MediaBrands)

Multi screen usage on the rise in Thailand (from IPG MediaBrands)(March 2014)

Facebook releases its first social TV data (March 2014)

5 Digital Ad Industry Predictions For 2014 (Feb 2014)

Top 10 mobile trends for brands in 2014 (Feb 2014) IPG Editor’s Choice!

9 Ways Social Media Marketing Will Change in 2014 (Feb 2014) IPG Editor’s Choice!

IPG MediaLab on Facebook Paper (Feb 2013)

Is this the age of the content strategist? (Feb 2014)