Archived Older Links: News & Trends

3 viewer behaviors we saw play out on YouTube in 2018 (Dec 2018)

The future of visual search: smart glasses, AR and retail opportunity (Dec 2018)

Is TripAdvisor’s new social app the future of travel?  (Dec 2018)

Did the data-driven era miss an exit? (Dec 2018)

How ‘Near Me’ helps us find what we need, not just where to go (Dec 2018)

Pursuing authenticity: Why podcasts are the next big influencer platform (Dec 2018)

Data privacy: Will the industry emerge stronger following the Facebook fallout? (Dec 2018)

Five examples of brands using vertical video (Dec 2018)

 How healthcare is being transformed by online self-management, startups & digitally savvy HCPs  (Dec 2018)

To drive sales, retailers are changing their brick-and-mortar strategies (Nov 2018)

WhatsApp ads are coming: Will advertisers start buying? (Nov 2018)

Google lets users delete search data & control ad settings from Google Search page (Nov 2018)

IAB: Digital ad revenues could exceed $100 billion for first time in 2018 (Nov 2018)

10 examples of great fashion marketing (Nov 2018)

6-second ads deliver big mobile viewership, but little emotional punch, study says (Nov 2018)

The future of paid voice search: How voice could be monetised (Nov 2018)

How intent is redefining the marketing funnel (Oct 2018)

Addressable TV advertising needs a “common currency” to show its value (Oct 2018)

Vodafone’s chatbot is delivering double the conversion rate of its website (Oct 2018)

Why it’s time to shift from a ‘human vs. machine’ to a ‘human plus machine’ mindset (Oct 2018)

Google+ is dead (for real this time) (Oct 2018)

3 ways YouTube is steering the car buyer’s path to purchase (Oct 2018)

Millennials like me will ditch legacy banks for connected experiences (Oct 2018)

Which industries will benefit most from voice search? (Oct 2018)

Samsung’s Home Marketing Director on the future of smart homes & IoT (Oct 2018)

Big Tech gets an acquired taste for old media (Oct 2018)

10 brands using beautifully creative GIFs right now (Oct 2018)

18% of companies invest in CX tech ‘based on who shouts loudest’ (Oct 2018)

Four industries set for a machine learning transformation in 2019 (Oct 2018)

Don’t be fooled, voice is still the future of commerce. Just not yet (Sep 2018)

How brands are using emotion-detection technology (Sep 2018)

What is Content as a Service, and how does it work? (Sep 2018)

Where are the key transformative tech trends of 2018? (Sep 2018)

Three trends shaping the future of customer engagement in marketing (Sep 2018)

The best outdoor ads of 2018 so far (Sep 2018)

The 7 Cs of Marketing in the Digital Era (Infographic) (Sep 2018)

How Google does their marketing with Brand Studio (Sep 2018)

Grabbing consumer attention is hard. ‘How-to’ content can help (Sep 2018)

Shopping Insights: Your Guide to the Consumer’s Shopping Journey (Sep 2018)

Is the car the next big marketing frontier? (Aug 2018)

What is the future of link building? (Aug 2018)

What is ‘storyliving’ and why do you need it? (Aug 2018)

Google expands Assistant device network, adds polyglot support (Aug 2018)

Consumers in the Age of Assistance (Aug 2018)

Connected TV: How to use the final weapon in the cross-device arsenal (Aug 2018)

Can Google conquer programmatic outdoor advertising? (Aug 2018)

Is voice commerce a flop? (Aug 2018)

Survey: Teens cutting back on mobile screen, social media time (Aug 2018)

Trending now on YouTube: Primitive technology, the ugly to beauty challenge, (Aug 2018)

Why are VR headset sales declining? (Aug 2018)

Google inadvertently profits from fake YouTube views even as it fights them (Aug 2018)

How ecommerce businesses are surviving in 2018 (Aug 2018)

Who’s really winning the smart speaker market, Amazon or Google? (Aug 2018)

3 YouTube creators explore the shopping trends inspiring today’s consumers (Aug 2018)

Five ways ecommerce is being revolutionized right now (Aug 2018)

Open Banking: For once, the creative industries should be following financial services’ lead (Aug 218)

What is micro-retailing and why is it a growing trend? (Aug 218)

Five novel ways marketers are harnessing technology to improve results (Aug 2018)

How challenger brands are redefining the beauty industry (July 2018)

Whither digital advertising? (July 2018)

Are biometrics the future of UX testing and CRO? (July 2018)

The state of natural language & conversational search in 2018 (July 2018)

Survey: 58% will share personal data under the right circumstances (July 2018)

Mobile is taking over the customer journey (July 2018)

How travel industry trends are fragmenting the customer journey (July 2018)

Get to know your virtual audience via their digital body language (July 2018)

Smart speaker ownership driving voice adoption on smartphones (July 2018)

Google just rebranded its $100 billion advertising business because the desktop is dying (June 2018)

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report (June 2018)

How product-led digital advertising is evolving (June 2018)

Unilever gets serious about influencer fraud (June 2018)

Report: Google and Facebook seen as early GDPR winners (June 2018)

Have we reached peak smartphone, and what does that mean for marketers? (June 2018)

Why apathy towards apps is rising (and how to combat it) (June 2018)

3 consumer attention myths holding back marketers (June 2018)

How digital is helping one retail giant deliver on its brand purpose (June 2018)

Robots or humans: Which provide a better customer experience? (June 2018)

E-commerce highlights from Mary Meeker’s Internet Trends report (June 2018)

5 Ways Retailers Are Optimizing Foot Traffic Using Smartphones (May 2018)

How ‘normal people’ are taking over the product review (May 2018)

The 3 things driving the research-obsessed consumer (May 2018)

Amazon is reportedly launching a retargeting ad product (May 2018)

Report: Millennials least influenced by retail advertising, most active tech adopters (May 2018)

Looking to the Future Means Implementing an Internet of Things-Based Strategy (May 2018)

How the internet of things can improve customer experience (May 2018)

Why native video will transform advertising & reduce adblocker usage (May 2018)

Have We Underestimated the Power of the Hashtag? (May 2018)

IBM Is Betting on Blockchain to Provide Transparency in Media Buying (May 2018)

Advanced Advertising Is Delivering More Data, Better Targeting … But What Else? (May 2018)

Digital Advertising Has Neglected Audiences. Now We’re Paying the Price (May 2018)

The implications of voice tech for marketers, from brand to customer service (Apr 2018)

Can Augmented Reality Breathe New Life Into Banner Ads? (Apr 2018)

How Marketing Through Voice Technology Will Put Savvy Brands Ahead of the Curve (Apr 2018)

Brands Need to Embrace AI to Remain Relevant With Ever-Changing Consumers (Apr 2018)

How Consumer Talk Supercharges Advertising (Apr 2018)

How Brands Are Getting More Sophisticated at Using Location Data (Apr 2018)

5 Mistakes Companies Are Making in Digital (Apr 2018)

The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce (Apr 1018)

How a Fixation on Digital Led to a Lack of Talent Diversity in Agencies (Apr 2018)

Google’s mobile-first indexing is finally rolling out: Here’s what you need to know (Apr 2018)

Google and Target Issue the First Voice-Activated Coupon for Google Assistant (Apr 2018)

Adobe Analytics’ New Project Brings Together the Online and Offline Retail Experience (Apr 2018)

Is healthcare ready for AI, potentially the biggest innovation since the vaccine? (Apr 2018)

Artificial Intelligence Has Become an Unstoppable Force in Advertising (March 2018)

That GIF You Just Shared? It Might Actually Be an Ad (March 2018)

Push notifications are rising: Here’s four examples of brands using them well (March 2018)

Messenger Marketing: The Next Frontier for Business Growth (March 2018)

The five biggest words in advertising right now (March 2018)

The three trends driving marketing analytics in 2018 (Feb 2018)

How AI is transforming healthcare (Feb 2018)

Are virtual stars the next step for influencer marketing? (Feb 2018)

How will voice technology change consumer behaviour? (Feb 2018)

45% of marketers cite content & experience management as top priority in 2018 (Feb 2018)

Unilever Casts Doubt on Social-Media Ad Spending (Feb 2018)

Q&A: How Unilever’s CMO Is Trying to Help Make Digital a Safer Space for Brands (Feb 2018)

Google Just Threw Its Hat Into the Stories Ring With the Launch of AMP Stories (Feb 2018)

Imagery integral to the buying process for majority of consumers (Feb 2018)

The rise of personal searches (Feb 2018)

LinkedIn Users Will Soon Know What Jobs Pay Before Applying for Them (Feb 2018)

Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry (Feb 2018)

5 Ecommerce Trends Everyone Should Pay Attention to in 2018 (Jan 2018)

Google giving users more control over ads they see (Jan 2018)

15 Ways Geolocation Is Totally Changing Marketing (Jan 2018)

As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding (Jan 2018)

Why the Facebook News Feed update might be the wake-up call that marketers need (Jan 2018)

How will voice technology change consumer behaviour? (Jan 2018)

5 Voice Trends That Will Define Advertising and Marketing in 2018 (Jan 2018)

Today’s ‘try before you buy’ mindset is reshaping how people shop (Jan 2018)

Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google Home (Jan 2018)

How Marketers Are Turning Your Car Into a Branded Experience (Jan 2018)

2018 Trend: How AI will drive ad targeting and frequency to improve efficiency (Jan 2018)

What Needs to Come First for VR to Take Off, Mass Hardware Adoption or Compelling Content? (Jan 2018)

What is cross-channel marketing and why do you need it? (Jan 2018)

9 key Digital Marketing Trends for 2018 that you need to follow (Jan 2018)

7 Ways Technology Will Strengthen and Streamline Advertising in 2018 (Dec 2017)

6 Savvy Uses of Digital That Made Out-of-Home Ads Stand Out in 2017 (Dec 2017)

Interactive advertising: New formats are infusing digital ads with creativity that gets results (Dec 2017)

5 Market Forces That Are Driving Digital Transformation (Dec 2017)

40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them (Dec 2017)

6 Ways Artificial Intelligence Is Reshaping Customer Experience (Dec 2017)

Coca-Cola Is Embracing AI and Chatbots in Preparation for a Digital-First Future (Dec 2017)

CPG Companies Are Getting Personal to Stay Ahead of Challenger Brands (Dec 2017)

What do voice user interfaces mean for marketers & brands? (Dec 2017)

How Marketing Must Evolve as Smart Devices Impact the Industry (Dec 2017)

Artificial Intelligence Is on a Crash Course With AR and VR. Here’s What It Means (Dec 2017)

20% of YouTube’s Top Trending Videos of 2017 Are Ads (Dec 2017)

Brands Are Learning How to Master Push Notifications Like Publishers (Dec 2017)

Personalised ad campaigns: Examples from Argos, 20th Century Fox & Microsoft (Nov 2017)

What is automatic buying and could it kill your business? (Nov 2017)

These Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is (Nov 2017)

Why most of today’s DMPs are broken (Nov 2017)

Are the Most Valuable Celebrity Brand Endorsements the Ones Brands Don’t Actually Pay for? (Nov 2017)

Despite Brand Safety Concerns, 78% of Marketers Buy Ads on at Least 50 Sites (Oct 2017)

Robot Marketing or Human Marketing: Spot the Difference (Oct 2017)

Three promising signs that companies are finally starting to appreciate CX (Oct 2017)

Native ads gain as advertisers seek brand safety away from programmatic (Oct 2017)

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling (Oct 2017)

61% of retailers offer ‘lean back’ content. But can retail brands succeed with ‘TV shows’? (Oct 2017)

How Brands Are Using AR to Engage Consumers and Measure Results (Oct 2017)

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In (Oct 2017)

Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working (Oct 2017)

These 5 Technology Trends Dominated Discussions at Advertising Week (Oct 2017)

Out-of-Home Advertising by Facebook and Snapchat? You’d Be Surprised (Oct 2017)

What Marketers Need to Know About Location-Based Advertising and Where It’s Headed (Sept 2017)

YouTube’s Technology Can Now Spit Out Thousands of Different Video Ads at Once (Sept 2017)

LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed (Sept 2017)

Unilever’s CMO Says Viewability Is Improving, but Cross-Platform Measurement Problems Loom (Sept 2017)

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? (Sept 2017)

Facebook Will Introduce Canvas Templates for Its Collection Ads (Sept 2017)

Interactive storytelling evolves with help from mobile tech (Sept 2017)

Study: Millennials watch more time-shifted shows than live TV (Sept 2017)

These 8 New Stats Show Digital Advertising’s Growing Pains as Social Platforms Boom (Sept 2017)

Facebook wants to get on-board a car (Sept 2017)

Apple finally admits what the ad industry will not – consumers loathe online ads (Sept 2017)

Internet of Things and Brands (Sept 2017)

Coca-Cola Launches World’s First 3D Robotic Billboard (Sept 2017)

KFC store in China lets customers pay with a smile (Sept 2017)

Influencers are all the trend in UAE’s ad space (Sept 2017)

WhatsApp pilots verified business accounts to strengthen monetisation efforts (Sept 2017)

Creative Collaboration App Droplr ($39/4yrs) is the craze in Silicon Valley (Sept 2017)

Creative + media Buying Toegether: Agency Analyzes the Effectiveness of Campaigns and Adjusts in Real Time (Sept 2017)

Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake (Sept 2017) Trending

8 Ways You’re Using AI Without Even Knowing It (Sept 2017)

8 Ways You’re Using AI Without Even Knowing It (Sept 2017)

Martech and ABM: Account Based Marketing using Predictive Data, Targeting and Content (Aug 2017)

Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing (Aug 2017)

40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative (Aug 2017)

AI will fundamentally change how we manage content (Aug 2017)

Insta-fakers: When fraud hits influencer marketing (Aug 2017) Trending

8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know (Aug 2017)

Savvy consumers may be more trusting of ads than marketers expect (Aug 2017)

Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up (Aug 2017)

Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising (Aug 2017)

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads (Aug 2017)

Google Is About to Offer Publishers a Feature Similar to Snapchat’s Discover Stories (Aug 2017)

This online retailer uses AI for product categorisation – here’s how (Aug 2017)

Five great examples of integrated brand partnerships online (Aug 2017)

Eight inspiring examples of shoppable digital content (Aug 2017) Trending

The colossal Digital Marketing jargon buster (July 2017) Editor’s Choice!

Move over millennials, Gen-Z now the largest single population segment (July 2017)

Google is testing a native ad blocker for Chrome on your phone (July 2017)

Following YouTube’s brand safety backlash, will ad relevance take center stage? (July 2017)

Why Brands Like L’Oréal and Acura Are Betting Big on Augmented Reality (July 2017)

Region’s media needs to show the numbers that count (July 2017) Editor’s Choice!

Google Analytics will soon be able to answer questions in plain English (July 2017)

Data is eating the world: How data is reshaping business in the networked economy (July 2017)

Native ads gain as advertisers seek brand safety away from programmatic (July 2017)

Good writing and content can never go out of business (July 2017)

Yes, Google can continue to dominate advertising (July 2017)

17 stats that show why CX is so important (July 2017)

Data is eating the world: How data is reshaping business in the networked economy (July 2017)

Ex-Google exec says Apple phones are much better than Android for photography (July 2017)

Coca-Cola Made Detachable Bottle Labels That Work as Wristbands for Music Festivals (June 2017)

Could AI revolutionize high street retail as well as ecommerce? (June 2017)

Instagram tests direct response ads in Stories (May 2017)

Facebook building own neuroscience lab to study marketing (May 2017)

Why has wearable tech failed to catch on? (May 2017)

Facebook changes way users see major news (May 2017)

The 15 biggest moments in marketing since the launch of the iPhone (May 2017)

Five examples of brands using interactive video (May 2017)

Forget the headlines, ad tech’s best days lie ahead (May 2017)

Six fascinating ways Google is innovating in healthcare (May 2017)

The best social stories and campaigns from April 2017 (May 2017)

Much-awaited uptick eludes UAE advertising sector (May 2017)

Digital media gets a chance to clean up their acts (May 2017)

The Rise of Online Video on the TV Screen  (May 2017)

Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind (April 2017)

UAE tops advertising spending in Gulf region (April 2017)

Why beauty brands are betting on augmented reality (April 2017)

Which channels do marketers really use? (April 2017)

Google launches Optimize : Free A/B testing tool for all (April 2017)

How Dove Is ‘Hacking’ Photography to Change the Way Advertising Depicts Women (April 2017)

Facebook Debuts the Future of Augmented Reality, and It’s on Mobile (April 2017)

The best social stories and campaigns from March 2017 (April 2017)

How chatbots and AI might impact the B2C financial services industry (April 2017)

What the heck is strategy in the digital age? (April 2017)

Is cost-per-offline-visit the future of mobile advertising? (April 2017)

Will Snapchat’s Data Play Help Fend Off Competition From Facebook and Instagram? (April 2017)

The State of Video Marketing 2017 (March 2017)

Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars (March 2017)

What Success Really Looks Like in Video Advertising (March 2017)

Has Agency Work-Life Balance Reached a Crisis Point? (March2017)

Why Marketers Have to Adjust at Warp Speed to Cultural and Technological Change (March 2017)

How are brands structuring marketing teams in the face of a changing media landscape? (March 2017)

Marketing to Gen Xers? Here’s What They’re Watching on YouTube (March 2017)

Calling all Luxury Brands: Innovate or Die! (March 2017)

Are Marketers Skeptical of Native Advertising? (March 2017)

Five examples of brands using emojis in marketing campaigns (March 2017)

YouTube is getting rid of 30-second unskippable pre-roll ads (Macrh 2017)

How AI will impact marketing and the customer experience (March 2017)

An introduction to AI and customer service (Feb 2017)

How Hyundai and the US Military Created a Super Bowl Ad in Less Than an Hour (Feb 2017)

Is the VR craze mostly hype? (Feb 2017)

For Gulf consumers, digital brands are what they live by (Feb 2017)

Three full-stack marketing trends for 2017 (Feb 2017)

Why brands are increasingly creating experiences & adventures to woo consumers (Feb 2017)

Four ways travel & hospitality brands are targeting younger consumers (Feb 2017)

YouTube Creators With 10,000+ Followers Get Mobile Livestreaming (Feb 217)

Google, H&M partner up to create custom dresses based on your data (Feb 2017)

Five examples of brands using emojis in marketing campaigns (Feb 2017)

How AI will impact marketing and the customer experience (Feb 2017)

Why the Most Important Word in 2017 Will Be ‘Experience’ (Jan 2017)

Google’s Virtual Reality Short Film: First VR film ever to be up for an Oscar (Jan 2017)

New Google feature will change how you search forever (Jan 2017)

UAE advertisers join war on fake ad sites (Jan 2017)

What Brand Storytellers Have to Say About the Content People Want to See (Jan 2017)

Facebook takes on a bigger role in journalism (Jan 2017)

Why Media Agencies Have to Shed Tradition as Fast as Possible (Jan 2017)

Here’s What Marketers Can Expect From Pinterest in 2017 (Jan 2017)

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte (Jan 2017)

Infographic: How Storytelling Is Helping Brands Sell More Products (Jan 2017)

How data is really going to drive marketing in 2017 (Jan 2017)

10 Digital Media and Marketing Predictions for 2017 (Jan 2017)

What to Look for in 2017: Mobile, Video, AI (Jan 2017)

Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Jan 2017)

Top Trends in Technology for 2017 and how they will drive Marketing (Jan 2017)

2016 Social Media Highlights (Infographic) (Jan 2017)

The Most Engaging Brand Content of 2016, Month-by-Month (Dec 2016)

What Amazon Go Means for the Future of Retail (Dec 2016)

Arab Social Media Influencers Club launched (Dec 2016)

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In? (Dec 2016)

Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent (Dec 2016)

8 New Stats About Whether Influencer Marketing Campaigns Actually Work (Dec 2016)

Programmatic Ad-Buying Is Now Available for Social Influencers (Dec 2016)

Mobile-Only Users by Country (Dec 2016)

This New Study Is All the Proof You Need That Programmatic Is an ROI Winner (Dec 2016)

2016: The good, the bad and the future of digital marketing (Dec 2016)

How retailers are targeting Generation Z (Nov 2016)

The case for chatbots being the new apps (Nov 2016)

1 in 4 YouTubers Watching Branded Videos (Nov 2016)

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016 (Nov 2016)

In Video Advertising, Is Longer Stronger? Google Viewpoint. (Nov 2016)

7 in 10 Facebookers are Gaming on PCs (Nov 2016)

Facebook’s 10-year plan: Connectivity, artificial intelligence & VR (Nov 2016)

Five ways financial services companies are adapting to the new digital age (Nov 2016)

Google is changing search in a big way (Nov 2016)

WhatsApp is testing a Snapchat Stories-like feature (Nov 2016)

6 Social Media Archetypes for the Modern-Day Brand Influencer (Nov 2016)

What Chatbots Are Teaching Us About the Future of Marketing (Nov 2016)

The automation of creativity: scary but inevitable (Oct 2016)

Mobile Searches Account For 15 Hours Daily (Oct 2016)

20% of Facebookers Watching Live Video (Oct 2016)

Google to create separate mobile index (Oct 2016)

Internet users have average of 7 social accounts (Oct 2016)

How Brands Are Using Instagram Stories to Impact the Buyer’s Journey (Oct 2016)

How Barclays transformed its video content strategy (Oct 2016)

Three reasons brands are using podcasts as part of their content marketing strategy (Oct 2016)

Half of YouTubers Watching Music Videos (Oct 2016)

Unilever: The biggest digital start-up in the world? (Oct 2016)

Goldman Sachs creates in-house content studio (Oct 2016)

Two different paths to influencer marketing: Which is best for you? (Oct 2016)

How retailers are increasing sales with personalised, cross-device ad targeting (Oct 2016)

How has programmatic impacted the advertising industry? (Oct 2016)

How brands are using digital marketing to reach the older generations (Oct 2016)

How Cadbury is using experiential marketing to delight consumers (Oct 2016)

Apple Enters the Search Ad Business Today: What Marketers Need to Know About New App Ads (Oct 2016)

The Online Video View: We Can Count It, but Can We Count on It? (Oct 2016)

Digital Ideas Are The Foundation Of L’Oréal’s New Look (Sept 2016)

Pokemon Go and the Middle East: how brands and consumers reacted (Sept 2016)

Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video (Sept 2016)

Over Half Of Tablet Users Share Device: GWI (Sept 2016)

Facebook Vertical video ads getting great results (Sept 2016)

Online Ad Blockers adoption on the rapid rise in The Middle East (Sept 2016)

Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads (Sept 2016)

MENA ad market worth $5.5bn, slower take-up of digital (Sept 2016)

Why OOH has the potential to be just as revolutionary as VR (Sept 2016)

360-degree Video Offers Opportunity For Brands (Aug 2016)

How brands are jumping on the Pokémon Go bandwagon: the good and the bad (Aug 2016)

Pizza Hut UK Introduces Playable Pizza Box  Turntables (Aug 2016)

McDonald’s latest Happy Meal toy is a wearable device (Aug 2016)

The rise of the direct-to-consumer model (Aug 2016)

Pokemon Go: Brand winners and losers (Jul 2016)

Only 9% of digital ads are viewed for more than a second (Jul 2016)

What are chatbots and why should marketers care? (Jun 2016)

The 10 Most Watched Ads on YouTube in May (Jun 2016)

How automotive brands are blurring the lines between digital & reality (June 2016)

6 Questions for Every Brand to Consider After YouTube Brandcast (Jun 2016)

Highly targeted online ads don’t work: Stanford researchers (Jun 2016)

Google Maps now open for Ads and Brand Pins: Great for Mobile (Jun 2016)

YouTube Ads Leaderboard: April 2016 (Jun 2016)

Google Expands Mobile Push With Ads in Its Maps App (May 2016)

The five video trends to watch in Q2 2016 (May 2016)

What is Mobile First Design & Why It’s So Important in 2016 (May 2016)

Four creative programmatic advertising case studies (May 2016)

Twitter says People trust Social Influencers as much as their own friends (May 2016)

Intent is the new black in digital marketing. In-the-moment marketing is what’s hot. (May 2016)

Ramadan in MENA: The Digital Opportunity for Brands (Apr 2016)

How women want to interact with brands online (Apr 2016)

How women want to interact with brands online (Apr 2016)

Digital marketing budgets are growing (but are marketers battle-weary?) (Apr 2016)

Why Creative Programmatic Ads Are Attracting Brand Marketers (Apr 2016)

Arab economies’ growth to slow in 2016 (Apr 2016)

The key announcements from Facebook’s F8: what’s coming (Apr 2016)

Porsche Magazine Ad Uses LEDs to Light Up the Car’s Insides(Apr 2016)

Online Ad Blockers adoption on the rapid rise in The Middle East (Apr 2016)

Is your brand ready for the Live Video trend? (April 2016)

Why media agencies are now doing creative (Apr 2016)

Regional advertisers go big on social media (March 2016)

Changing channels: what is the future of TV in the Middle East? (March 2016)

Swift is the most in-demand software developer language today (March 2016)

Snapchat rivals Facebook with 8 billion video views on its app every day (March 2016)

77 percent of users never use an app again 72 hours after installing (March 2016)

Both WhatsApp and Gmail top 1 billion users (Feb 2016)

The three biggest challenges in influencer marketing (Feb 2016)

Creativity in programmatic “should not be an afterthought” (Feb 2016)

Facebook to open up Instant Articles: What publishers need to know (Feb 2016)

Facebook rolls out Reactions, an extension to the Like button (Feb 2016)

Private messaging is social’s next big ad frontier (Feb 2016)

Google kills right-hand PPC ads: How should marketers respond? (Feb 2016)

Has Programmatic Advertising killed creativity in marketing? (Feb 2016)

Twitter Opens ‘Flight School’ To All Users (Jan 2016)

15 inspiring quotes from digital leaders (Jan 2016)

Content marketing trends in 2016: curation, video & more (Jan 2016)

What are the biggest email marketing errors that brands still make? (Jan 2016)

Are you making these six video marketing mistakes? (Jan 216)

The 20 most-shared video ads of 2015 (Jan 2016)

14 predictions for mobile marketing trends in 2016 (Dec 2015)

Three trends in online consumer behaviour, according to Facebook (Dec 2015)

Three display advertising issues to watch in 2016 (Dec 2015)

Four display advertising trends in APAC (Dec 2015)

SEO trends in 2016: What do the experts predict? (Dec 2015)

Email marketing: finding the perfect blend of content & product (Dec 2015)

Five best practice tips to boost mobile conversions (Dec 2015)

Debunking four popular myths about influencer marketing (Dec 2015)

Seven ways publishers are addressing ad blocking (Nov 2015)

Six examples of data-value exchange between brands & customers (Nov 2015)

How Ad Design Affects Ad Blocking (Nov 2015)

Bad advertising: It’s what led the ad-blockers to block (Nov 2015)

Programmatic advertising in APAC: An Introduction (Oct 2015)