Archived Older Links: How To’s, Reports & White Papers


A day in the life of… insight director at UM (Dec 2017)

Snapchat’s Lens Studio app opens augmented-reality format to everyone (Dec 2017)

A Wake-Up Call for Creatives Plagued by Data Disdain (Dec 2017)

Here’s How Geofencing Helps Brick-and-Mortar Stores Compete in an Increasingly Digital World (Dec 2017)

Four ways brands build loyalty & engagement (without using points) (Dec 2017)

The Holy Mantras for a Successful Email Marketing Strategy [Infographic] (Dec 2017)

Are you ready for the future of modern marketing? Take our new quiz to find out (Nov 2017)

How to Think Beyond the Sale and Develop Brand Advocates (Nov 2017)

Why online shoppers abandon their baskets and how to stop them (Nov 2017)

The five things marketers must do to prove digital marketing ROI (Nov 2017)

4 Realities Marketers Need to Fully Grasp in Order to Survive (Nov 2017)

The changing consumer landscape: How brands can keep up with sky high customer expectations (Nov 2017)

B2B digital transformation: Key trends & recommendations (Nov 2017)

Working on omnichannel? Here are five things you need to know (Nov 2017)

Four challenges content marketers face every day and how they overcome them (Nov 2017)

Facebook: Here’s How to Upload Photos, Videos in HD on Mobile (Oct 2017)

Four examples of automotive brands that are innovating the customer experience (Oct 2017)

The four habits of successful data-driven marketers (Oct 2017)

The single best way to improve your online advertising (Oct 2017) Editor’s Choice

Why digital out-of-home advertising is not really digital (yet) (Oct 2017)

Four ways travel brands can improve the customer experience (Oct 2017)

The changing face of consumer trust and the implications for marketers (Oct 2017)

The myth of storytelling in marketing and why brands should encourage ‘story sharing’ (Oct 2017)

For effective video ads, look beyond demographics to behavior and context (Oct 2017)

Four things to know about agile marketing before you try it (Oct 2017)

Eight effective examples of quizzes in content marketing (Oct 2017)

Trying to Integrate Data Science and Creative Design? 4 Things CMOs Should Consider (Sept 2017)

Local matters even more for global brands (Sept 2017)

Digital transformation: It’s not a destination (Sept 2017)

Three key takeaways from the International Content report (Sept 2017)

The 6 Ways Digital Marketers Can Help Customers (Sept 2017)

The 6 A/B Testing Mistakes That Stifle Conversions (Sept 2017)

Four ways travel brands can improve the customer experience (Sept 2017)

Why marketers are failing to track 87% of their content shares (Sept 2017)

Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros (Sept 2017)

4 Effective Ways to Leverage Online Reviews for Your Business (Sept 2017)

Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness (Aug 2017)

Analytics approaches every marketer should know #4: Prescriptive analytics (Aug 2017)

Analytics approaches every marketer should know #3: Predictive analytics (Aug 2017)

Analytics approaches every marketer should know #2: Diagnostic analytics (Aug 2017)

Analytics approaches every marketer should know #1: Descriptive analytics (Aug 2017)

Five innovators of the in-store customer experience (Aug 2017)

10 Royalty-Free Music Sites Every Online Video Creator Should Know (Aug 2017)

How the internet was born (July 2017) Editor’s Choice: Video

How to use WhatsApp on your computer to message more (July 2017)

13 creative call-to-action examples and reasons why they work (July 2017)

Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean? (July 2017) Editor’s Choice!

Programmatic has become problematic: Here’s what marketers can do about it (July 2017)

A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come (July 2017)

Market research has to get real close to the fact with digital tools (June 2017)

Want Better Social Advertising? Break Down the Walls (June 2017)

Creative Campaign Planning on Social (May 2017)

12 do’s and don’ts for attracting digital talent in job postings (May 2017)

5 Steps to Turn Curious Shoppers into Decisive Customers (May 2017)

9 Key Steps in Developing an Effective Content Strategy (May 2017)

5 Things Brands Need to Know About Marketing to Moms [Infographic] (May 2017)

4 Tips to Keep Your Brand Coherent Across Platforms (May 2017)

Want to do content marketing in FMCG? Here’s four things you need to know (April 2017)

How to effectively bring science to marketing (April 2017)

Can pharma companies effectively use influencer marketing? (April 2017)

Five keys to managing your online reputation in Google search (April 2017)

The five key steps towards understanding the customer journey  (April 2017)

4 Key Teachable Moments for Marketers Who Create Mobile Content (April 2017)

Should marketers be able to prove the ROI of influencers? (April 2017)


The 10 principles for creating amazing online retail experiences (March 2017)

The Complete Beginner’s Guide To Big Data In 2017 (March 2017)

Five Ways To Spice Up Your Direct Mail Marketing In 2017  (March 2017)

Long-term strategies for agency growth [Video] (March 2017)

10 Essential Email Marketing Insights for Banks (March 2017)

Three ways brands can breach the attention barrier in 2017 (March 2017)

How Experiential Marketing Works: 7 Enlightening Tips (March 2017)

Telecommunications Industry Outlook 2017 (March 2017)

How health apps are promising to reshape healthcare (March 2017)

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared (Feb 2017)

Three ways brands can breach the attention barrier in 2017 (Feb 2017)Editor’s Choice!

Best Practices for Measuring Your Social Influencer Program (Feb 2017)

Three full-stack marketing trends for 2017 (Feb 2017)

Content planning doesn’t need hundreds of different tools (Feb 2017)

3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation (Feb 2017)

Content planning doesn’t need hundreds of differ

Marketers, go back to your roots with user stories (Feb 2017)

Your 2017 marketing plan should be defined by change and transformation (Feb 2017)

3 Ways Marketers Can Meet Today’s New Standards for Engaging Consumers (Jan 2017)

The 14 top rated digital marketing techniques for 2017  (Jan 2017)

Planning Your Content Calendar for 2017 (Jan 2017)

Why B2B Advertisers Need Facebook (Jan 2017)

Facebook Messenger: Here’s how to use those new Snapchat-like lenses (Jan 2017)

How can companies attract and retain talent in the digital age? (Nov 2016)

Four key content marketing principles (Nov 2016)

Three ways marketers can deal with the abundance of content (Nov 2016)

Three creative ways publishers and advertisers are combating ad blockers (Nov 2016)

Seven guiding principles for implementing social customer service (Nov 2016)

Defining a new approach to measurement: Four top findings from new research (Nov 2016)

Seven ways to supercharge your data-driven marketing (Oct 2016)

Website Features Checklist: Must Have Elements (Oct 2016)

The five fundamentals of data-driven marketing (Oct 2016)

How retailers are increasing sales with personalised, cross-device ad targeting (Oct 2016)

Digital analytics demystified, Part One: Puzzle vs. Mystery (Oct 2016)

What does disruption really mean? (Oct 2016)

Three things marketers must do to deliver a brilliant omnichannel experience (Oct 2016)

Digital Marketing Strategy Should Be More Than Social Media (Sept 2016)

How to Identify the Right KPIs for Online Video (Sept 2016)

The quiet movement: Why OOH has the potential to be just as revolutionary as VR (Sept 2016)

The Best Tools for Consumer Insights: Lessons From Google BrandLab (Sept 2016)

From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions (Sept 2016)

How Brands Should Use Celebrities For Endorsements (Aug 2016)

Consumer: Generation Z & Brands (Aug 2016)

How marketers can use new tech to deliver meaningful brand experiences (Jul 2016)

Winning Content Strategy: Always share something valuable and useful (Jun 2016)

Content Marketing Strategy: What kind of content should you create? (Jun 2016)

Audience attention is a real challenge with multi screen, multi device marketing (Jun 2016)

Why It’s Time for Marketers to Rethink Metrics and Performance Indicators (May 2016)

10 Essentials for Digital Marketing in today’s connected world (May 2016)

Understand and use the Power of Multiscreen Marketing Strategy  (May 2016)

8 Reasons Why You Must Have a Blog + 20 Inspiring Examples (May 2016)

3 Tips for Building and Maintaining a Strong Online Reputation (Apr 2016)

PPC: a beginners’ guide to KPIs, budgets & agencies (March 2016)

4 ways to fight online distraction with compelling video ads and content (March 2016)

5 Digital-Marketing Tactics to Ditch in 2016 (March 2016)

10 ways to get your Subject Line work harder in email marketing (March 2016)

Nine incredibly helpful influencer marketing tools (March 2016)

In programmatic advertising, what are CMPs and DCOs? (March 2016)

Why chasing after 100% viewability makes no sense for advertisers (March 2016)

The three best ways to win at omnichannel in 2016 (Jan 2016)

Do brands need different types of ads to reach different age groups? (Jan 2016)

Why Consumer Intent Is More Powerful Than Demographics (Jan 2016)

So what exactly does Customer Experience (CX) mean? (Jan 2016)

Why personalisation is the key to gaining customer loyalty (Nov 2015)

Which three channels are the biggest priorities for marketers? (Oct 2015)

Traditional vs. digital advertising: what’s changed and what hasn’t? (Sept 2015)

How retail is taking the charge when it comes to digital (Sept 2015)

Cross-selling online: why it’s important & how to do it (Sept 2015)

Millennials and mobile: what marketers need to know (Aug 2015)

10 steps to better content distribution (Aug 2015)

Six simple ways to fit storytelling into your content (Aug 2015)

10 brilliant examples of calls to action (Aug 2015)

How social media can help with recruitment (Aug 2015)

What are the biggest challenges for digital marketers in 2015? (July 2015)

How Auto Marketers Can Take Advantage of Relevant Moments (July 2015)

The Big Problem with your content strategy (July 2015)

A Cheat Sheet for Marketers on the Future of Digital Platforms (May 2015)

14 ways to dramatically improve your Facebook ad campaign (April 2015)

Challenges and Opportunities of Digital Video (April 2015)

The 4 Essentials of Video Content Marketing Success (March 2015)

Omni-Channel Shoppers: An Emerging Retail Reality (March 2015)

Why People Unfollow Brands on Social Media (March 2015)

Regional Insights: Why Marketers Should Care About “Where”(March 2015)

12 handy tips for writing better web copy (March 2015)

Why email is vital for multichannel marketing (March 2015)

Apple: the mobile customer journey from search to checkout (Feb 2015)

What’s your unfair content advantage? (Jan 2015)

]High-Speed Ad Traders Profit by Arbitraging Your Eyeballs (Matt Seiler, IPG Mediabrands) (Nov 2014)

When marketing automation goes wrong (Oct 2014)

Mercedes Generated 54% More Traffic by Running Ads on 2 Major Social Sites (Oct 2014)

 Reimagine Retail for the Connected Shopper (Oct 2014)

What is storytelling for brands and why do you need it? (Sept 2014)

Arab Youth and Happiness (Sept 2014) (Nielsen)

Generations A: Differences and similarities across the Arab generations (Sept 2014)

A look inside Amtrak’s excellent content marketing strategy (Aug 2014)

Ecommerce main category page layout: Where to place key elements and why (Aug 2014)

Thinking Laterally (Sally Weavers, UK managing director, Initiative) (July 2014)

What do customers need from after sales emails? (July 2014)

Repaving the customer journey: preparing for the future of multichannel (July 2014)

What does ‘big data’ actually mean?  (July 2014)

How is the agency model changing? Part two (June 2014)

Programmatic mobile: what trends does it reveal? (June 2014)

Linking digital audience data to drive conversions (June 2014)

15 quick tips for a succesful YouTube strategy (May 2014)

The 24 ingredients for a delicious content strategy (May 2014)

How does Google influence the retail customer journey? (May 2014)

Why the ‘personal cloud’ will be as disruptive as the personal computer (April 2014)

Crocs shows in-store technology and assisted selling works (April 2014)

What is disruption (April 2014)

What is Real Time Bidding (April 2014)

What is Programmatic Buying (April 2014)

Email remains the best digital channel for ROI (April 2014)

Creativity starts with technology – Matt Seiler, CEO IPG Mediabrands (April 2014)

Navigating Digital Platforms (Feb 2014) (IPG Editor’s Choice)

IPG MediaLab on Facebook Paper (Feb 2014)

Six examples of effective PPC and SEO campaigns : Case Stdies (Jan 2014)

10 characteristics of a digitally friendly company (Jan 2014)

Email frequency: how much is too much? (Jan 2014)

Multi Screen Marketing: Detailed Trend Report from IPG Mediabrands (Jan 2014)

Native advertising for publishers: five key considerations (Jan 2013)

The Content Cycle: how to improve your campaign strategy (Jan 2013)

Why it’s vital to add video to your marketing mix (Dec 2013)

How to Optimize Your Marketing in Real Time (Dec 2013)

20 automated emails your customers won’t delete (Dec 2013)

152 killer keywords for email subject lines (and 137 crappy ones) (Dec 2013)

10 Ways To Become Better At Your Job Today (Nov 2013) from Mediabrands

Seven lessons Obama’s digital team learned from A/B testing emails (Oct 2013)

Content‘s 10 Commandments (Oct 2013)Editor’s Choice

Advantages of DSPs in RTB (Oct 2013)

Living with Google: a new guide to SEO (Sept 2013)

Killing Big Strategy (Sept 2013)

Tips for Successful Blogging (Sept 2013)

Branded Video Content: Give the people what they want (Aug 2013)

Are companies merging the digital and physical customer experience? (June 2013)

TV set viewing remains dominant, but tablet viewing is growing in UK (Aug 2013)

Social TV: Effects of Social Media and TV viewing (from IPG, June 2013)

Efficiency and Effectiveness in Digital Advertising (June 2013)

True Colors: What your colors say about your brand (July 2013)

Planes, trains and automobiles: how tech is changing travel (June 2013)

The State of Digital Marketing in the Middle East and North Africa 2012
(preview and sample report from eConsultancy. Full report costs $400)

Create Buzz: The Promise & Practice of Digital Marketing (Booz) (IPG Editor’s Pick)

Making marketing decisions based on consumer needs (June 2013)

How to manage Client Feedback (Fast Company April 2013)

What Big Data means for Brands and Agencies (May 2013)Editor’s Choice

Interesting Digital Marketing Stats and Facts This Week (May 2013)

Content Marketing: How to build an Audience… (April 2013, with free e-book download)

Content Marketing 101 (April 2013)

Tips to enhance B2B digital strategies (May 2013)

5 Ways to Get More From Any Content Marketing Campaign (Feb 2013)

Digital Marketing and SMEs in the Middle East (April 2013)

How Brands can use Games to Unlock Insight (April 2013)

Teens use internet to “look things up” (IPG Editor’s Pick)

The Death of Advertising as we know it (Campaign March 21, 2013)

7 Key Job Skills to Look for when Hiring

World Internet Stats and Report (Jan 2013)

Digital Ad Spend in the UAE and KSA (March 2013)

Future of Digital Marketing in MENA (March 2013)

Connected Youth Drive Digital Behavior in MENA Jan 2013 (Interpublic Editor’s Pick)

2013 eMail marketing trends (Interpublic Viewpoint PDF)

Why Fast Follower Brands are Successful (Interpublic Viewpoint PDF)

Time Spent with Media: Consumer Behavior in the Age of Multitasking

Internet Users in Middle East & North Africa most likely to use Social

Digital trends in Healthcare marketing (March 2013)

Forget the Year of Mobile:It’s the Year of Video (May 2013)

Devices and online videa will drive healthcare media in 2013

Mobile Apps: Opportunity for Restaurants & Food Brands  (Interpublic Editor’s Pick)

TED 2013: Top 10 Ads Worth Spreading

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