Archived Older Links: How To’s, Reports & White Papers

How marketers can use new tech to deliver meaningful brand experiences (Jul 2016)

Winning Content Strategy: Always share something valuable and useful (Jun 2016)

Content Marketing Strategy: What kind of content should you create? (Jun 2016)

Audience attention is a real challenge with multi screen, multi device marketing (Jun 2016)

Why It’s Time for Marketers to Rethink Metrics and Performance Indicators (May 2016)

10 Essentials for Digital Marketing in today’s connected world (May 2016)

Understand and use the Power of Multiscreen Marketing Strategy  (May 2016)

8 Reasons Why You Must Have a Blog + 20 Inspiring Examples (May 2016)

3 Tips for Building and Maintaining a Strong Online Reputation (Apr 2016)

PPC: a beginners’ guide to KPIs, budgets & agencies (March 2016)

4 ways to fight online distraction with compelling video ads and content (March 2016)

5 Digital-Marketing Tactics to Ditch in 2016 (March 2016)

10 ways to get your Subject Line work harder in email marketing (March 2016)

Nine incredibly helpful influencer marketing tools (March 2016)

In programmatic advertising, what are CMPs and DCOs? (March 2016)

Why chasing after 100% viewability makes no sense for advertisers (March 2016)

The three best ways to win at omnichannel in 2016 (Jan 2016)

Do brands need different types of ads to reach different age groups? (Jan 2016)

Why Consumer Intent Is More Powerful Than Demographics (Jan 2016)

So what exactly does Customer Experience (CX) mean? (Jan 2016)

Why personalisation is the key to gaining customer loyalty (Nov 2015)

Which three channels are the biggest priorities for marketers? (Oct 2015)

Traditional vs. digital advertising: what’s changed and what hasn’t? (Sept 2015)

How retail is taking the charge when it comes to digital (Sept 2015)

Cross-selling online: why it’s important & how to do it (Sept 2015)

Millennials and mobile: what marketers need to know (Aug 2015)

10 steps to better content distribution (Aug 2015)

Six simple ways to fit storytelling into your content (Aug 2015)

10 brilliant examples of calls to action (Aug 2015)

How social media can help with recruitment (Aug 2015)

What are the biggest challenges for digital marketers in 2015? (July 2015)

How Auto Marketers Can Take Advantage of Relevant Moments (July 2015)

The Big Problem with your content strategy (July 2015)

A Cheat Sheet for Marketers on the Future of Digital Platforms (May 2015)

14 ways to dramatically improve your Facebook ad campaign (April 2015)

Challenges and Opportunities of Digital Video (April 2015)

The 4 Essentials of Video Content Marketing Success (March 2015)

Omni-Channel Shoppers: An Emerging Retail Reality (March 2015)

Why People Unfollow Brands on Social Media (March 2015)

Regional Insights: Why Marketers Should Care About “Where”(March 2015)

12 handy tips for writing better web copy (March 2015)

Why email is vital for multichannel marketing (March 2015)

Apple: the mobile customer journey from search to checkout (Feb 2015)

What’s your unfair content advantage? (Jan 2015)

]High-Speed Ad Traders Profit by Arbitraging Your Eyeballs (Matt Seiler, IPG Mediabrands) (Nov 2014)

When marketing automation goes wrong (Oct 2014)

Mercedes Generated 54% More Traffic by Running Ads on 2 Major Social Sites (Oct 2014)

 Reimagine Retail for the Connected Shopper (Oct 2014)

What is storytelling for brands and why do you need it? (Sept 2014)

Arab Youth and Happiness (Sept 2014) (Nielsen)

Generations A: Differences and similarities across the Arab generations (Sept 2014)

A look inside Amtrak’s excellent content marketing strategy (Aug 2014)

Ecommerce main category page layout: Where to place key elements and why (Aug 2014)

Thinking Laterally (Sally Weavers, UK managing director, Initiative) (July 2014)

What do customers need from after sales emails? (July 2014)

Repaving the customer journey: preparing for the future of multichannel (July 2014)

What does ‘big data’ actually mean?  (July 2014)

How is the agency model changing? Part two (June 2014)

Programmatic mobile: what trends does it reveal? (June 2014)

Linking digital audience data to drive conversions (June 2014)

15 quick tips for a succesful YouTube strategy (May 2014)

The 24 ingredients for a delicious content strategy (May 2014)

How does Google influence the retail customer journey? (May 2014)

Why the ‘personal cloud’ will be as disruptive as the personal computer (April 2014)

Crocs shows in-store technology and assisted selling works (April 2014)

What is disruption (April 2014)

What is Real Time Bidding (April 2014)

What is Programmatic Buying (April 2014)

Email remains the best digital channel for ROI (April 2014)

Creativity starts with technology – Matt Seiler, CEO IPG Mediabrands (April 2014)

Navigating Digital Platforms (Feb 2014) (IPG Editor’s Choice)

IPG MediaLab on Facebook Paper (Feb 2014)

Six examples of effective PPC and SEO campaigns : Case Stdies (Jan 2014)

10 characteristics of a digitally friendly company (Jan 2014)

Email frequency: how much is too much? (Jan 2014)

Multi Screen Marketing: Detailed Trend Report from IPG Mediabrands (Jan 2014)

Native advertising for publishers: five key considerations (Jan 2013)

The Content Cycle: how to improve your campaign strategy (Jan 2013)

Why it’s vital to add video to your marketing mix (Dec 2013)

How to Optimize Your Marketing in Real Time (Dec 2013)

20 automated emails your customers won’t delete (Dec 2013)

152 killer keywords for email subject lines (and 137 crappy ones) (Dec 2013)

10 Ways To Become Better At Your Job Today (Nov 2013) from Mediabrands

Seven lessons Obama’s digital team learned from A/B testing emails (Oct 2013)

Content‘s 10 Commandments (Oct 2013)Editor’s Choice

Advantages of DSPs in RTB (Oct 2013)

Living with Google: a new guide to SEO (Sept 2013)

Killing Big Strategy (Sept 2013)

Tips for Successful Blogging (Sept 2013)

Branded Video Content: Give the people what they want (Aug 2013)

Are companies merging the digital and physical customer experience? (June 2013)

TV set viewing remains dominant, but tablet viewing is growing in UK (Aug 2013)

Social TV: Effects of Social Media and TV viewing (from IPG, June 2013)

Efficiency and Effectiveness in Digital Advertising (June 2013)

True Colors: What your colors say about your brand (July 2013)

Planes, trains and automobiles: how tech is changing travel (June 2013)

The State of Digital Marketing in the Middle East and North Africa 2012
(preview and sample report from eConsultancy. Full report costs $400)

Create Buzz: The Promise & Practice of Digital Marketing (Booz) (IPG Editor’s Pick)

Making marketing decisions based on consumer needs (June 2013)

How to manage Client Feedback (Fast Company April 2013)

What Big Data means for Brands and Agencies (May 2013)Editor’s Choice

Interesting Digital Marketing Stats and Facts This Week (May 2013)

Content Marketing: How to build an Audience… (April 2013, with free e-book download)

Content Marketing 101 (April 2013)

Tips to enhance B2B digital strategies (May 2013)

5 Ways to Get More From Any Content Marketing Campaign (Feb 2013)

Digital Marketing and SMEs in the Middle East (April 2013)

How Brands can use Games to Unlock Insight (April 2013)

Teens use internet to “look things up” (IPG Editor’s Pick)

The Death of Advertising as we know it (Campaign March 21, 2013)

7 Key Job Skills to Look for when Hiring

World Internet Stats and Report (Jan 2013)

Digital Ad Spend in the UAE and KSA (March 2013)

Future of Digital Marketing in MENA (March 2013)

Connected Youth Drive Digital Behavior in MENA Jan 2013 (Interpublic Editor’s Pick)

2013 eMail marketing trends (Interpublic Viewpoint PDF)

Why Fast Follower Brands are Successful (Interpublic Viewpoint PDF)

Time Spent with Media: Consumer Behavior in the Age of Multitasking

Internet Users in Middle East & North Africa most likely to use Social

Digital trends in Healthcare marketing (March 2013)

Forget the Year of Mobile:It’s the Year of Video (May 2013)

Devices and online videa will drive healthcare media in 2013

Mobile Apps: Opportunity for Restaurants & Food Brands  (Interpublic Editor’s Pick)

TED 2013: Top 10 Ads Worth Spreading

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