As part of MCN initiatives towards driving digital capabilities as core, several MCN staff attended a Google Fundamentals Training session at the MCH Hive. The training was also shared via online across the region for MCN agencies outside Dubai.

This was a first step towards attaining full Google Certification for MCN to be a Google Certified Partner. The training was coordinated by Mohamad Itani, General Manager at Platform5 –  for MCN agencies. Companies must have at least one employee who has passed both the new Advertising Fundamentals exam and one of the Advanced exams, reach a 90-day minimum spend criteria of 10,000 USD and review and be aware of the new terms and conditions.