MCN (Middle East Communications Network) held their Dubai based agencies’ annual management meetings at the Media Rotana Hotel in Dubai last week. The meetings were led by Ghassan Harfouche, Group CEO.
The sessions covered included an introduction to the state of affairs in the region by Harfouche, which covered the economic and political implications on the industry. A review of the 2015 financial performance and the 2016 budgets were discussed, highlighting challenges and opportunities, capabilities within the group, new markets and more.
Mohamad Haidar, the COO, covered financial aspects and MIS improvements including new systems and information platforms being developed.
Afternoon sessions were split between media and non media agencies. Non media agencies discussed structures, people, offerings, services and more. Media agencies discussed remuneration, new business, media buying processes , core offerings and capabilities.