Several leading advertising, marketing, PR and media agencies fly the MCN flag. These agencies offer through-the-line advertising, creative services, media planning and buying, PR, vertical specialized communications, digital creative, strategy and production; social media, Search, activation and below-the-line marketing communications.
There are a total of 75+ different agency offices in 16 cities, across 14 countries under the MCN banner. Akram Miknas is the Chairman of MCN. The group is headed by Ghassan Harfouche, Group CEO; and Mohamad Haidar is the COO.
MCN is part of the Interpublic Group (IPG) – one of the world’s leading advertising agency networks.
FULL SERVICE ADVERTISING AGENCY. Established in Beirut in 1968. Flagship agency of the MCN group. FP7 is the largest regional ad agency network. Part of McCann Worldgroup. Has 16 offices across 14 countries. Services include fully integrated marketing solutions, advertising, digital and production. The agency is a multi award winner including several Cannes Golds. FP7 agencies across the Middle East are known as McCann internationally.
FULL SERVICE ADVERTISING AGENCY. Mullen Lowe Group MENA is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. It is part of a global network of distinctive diverse agencies, with expertise in brand strategy, creative content, communications planning, and through the line advertising, and digital marketing.
INTEGRATED SOLUTIONS IN MARKETING COMMUNICATIONS. Provides 360° integrated communications solutions in advertising and marketing. Drives media neutral communications that are relevant and accountable to clients’ brands. Services include branding, digital communications, advertising, direct marketing, ambient media, brochures and BTL communications and PR.
PERFORMANCE LED COMMUNICATIONS PLANNING. Focused on media solutions around data, insights and creativity to produce business outcomes. Leading media architecture planning and buying agency in the region. Full service media solutions for planning, buying, search (SEM), social media marketing and digital. Head office in Dubai, with agency offices in KSA, Lebanon, and Egypt.
A CREATIVE MEDIA AGENCY. Combining the power of science and art in media and unleashing media’s capacity to drive powerful outcomes in the world. Creating moments that matter in media that drive real business momentum for brands.
We are not just different, we are better. Better in delivering on the three most important dimensions that media can: Better Science. Better Art. Better Outcomes.
MEDIA PLANNING & BUYING AND INTEGRATED COMMUNICATIONS PLANNING AGENCY. Complete media planning and buying solutions including product placement, sponsorships, competitions, digital engagement, interactives, search and social media marketing services. Magna’s head office is in Dubai, and key agency offices are in Beirut, Cairo, and Algiers.
DIGITAL AND DIRECT AGENCY. Part of the MRM//McCann network. MRM is a leading global digital and direct agency – at the intersection of creativity and technology – working together in the relentless pursuit of marketing results. Connects with consumers, using ideas – creatively expressed, strategically grounded and technologically powered – to change minds, move markets and shape the future. The agency is part of McCann Worldgroup.
INTEGRATED MARKETING FOR HEALTHCARE & WELLBEING. Total marketing and communications solutions for the healthcare industry including B2B and B2C communications. Combines the power of creativity with a through understanding of the science behind the brand. Expertise in health and wellness communications for consumer brands, public health, promotions, patient and medical communications. The agency is part of McCann Worldgroup.
A TOTAL BRAND EXPERIENCE AGENCY. Today the most important product a brand makes—aside from the actual product it makes—is experiences. And at the heart of every meaningful experience is a big idea. Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. It’s not what brands say, it’s what they do that matters. Main agency in Dubai, and offices in Abu Dhabi, and Cairo. The agency is part of McCann Worldgroup.
PUBLIC RELATIONS & STRATEGIC COMMUNICATIONS. The Weber Shandwick MENA philosophy is ‘Engaging Always’. They are a creative studio of writers, designers, builders, strategists, conversation-starters and storytellers. A team of specialist consultants and sector-dedicated practice groups, tailored for the MENA region, are deeply knowledgeable about their clients’ businesses. With a regional head office in Dubai, the agency operates the largest PR network in the region with offices in most MENA capitals. The agency is part of McCann Worldgroup.
RESEARCH, DATA & ANALYTICS. Capella was launched by MCN in 2013 to help our agencies and clients harness the power of big data. The agency provides specialized services in research, econometric modeling, data management and analytics – towards developing powerful insights in consumer behavior, media habits and engagement metrics. The goal is to extract insights, identify trends and improve productivity.
SPECIALIZED FULL SERVICE AGENCY. Commonwealth//McCann Dubai is a young, inspired full service agency, providing Chevrolet with dedicated marketing and communication support across the Middle East. Since opening their doors in May 2013, this versatile and highly specialized team have galvanized a creatively pioneering mindset with insightful strategic thinking. The agency is now a key member of the Commonwealth//McCann global network. The agency is part of McCann Worldgroup.
SPECIALIZED MEDIA TECHNOLOGY AGENCY. Data-driven, integrated services and technology agency offering key digital support across MCN Group’s UM, Initiative and Magna brands. Through its capability in real-time bidding, mobile, search, operations and trading, Platform5 offers improved insights and satisfies the demand for greater accountability and measurability with increased optimization and efficiencies.
GLOBAL BRAND EXPERIENCE AGENCY. Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com or @jackmorton.
Here is an infographic of our agencies and locations…