For the seventh year in a row, the title of The Most Effective Advertising Agency and Network of the Year went respectively to FP7McCann Dubai and FP7McCann Network. The FP7McCann Network won an overwhelming 50 awards through the night including 10 Gold, 23 Silver and 17 Bronze trophies.
Besides FP7McCann, UM KSA won Media Agency Office of the year in addition to numerous awards. Magna Dubai won 12, Commonwealth//McCann won two and Momentum Dubai, McCann Health, MullenLowe won one each.
