Lowe MENA have won the Nutella and Tic Tac accounts for Ferrero in the Middle East. Confectionary giant Ferrero handed the two accounts to Lowe following a pitch.
Joseph Makhoul, general manager of Lowe MENA, said “I think each of us has devoured these brands while growing up, and now to have the the chanve to work on them is like a dream come true. It’s great to be able to communicate with such a wide audience, and shape the way forward for these two exciting and fun brands.”
The Ferrero Group operates in more than 100 countries and has more than 22,000 employees. In 2011 its sales turnover topped $9.5 billion.
The new wins add to Lowe’s top-notch roster of clients including Red Bull, Axe, City Centre, Averda International, Burger King, Unilever, Bloomingdales and more. Lowe globally are known for their “populist creative ideas” – a platform that evolves out of a network of distinctive diverse agencies with intimacy and scale, rich in local culture, founded and grounded in the ability to shape and share engaging ideas across a global footprint.
