Lowe MENA has won the creative advertising brief for environmental solutions provider Averda International. The account covers creative duties across all media, as well as strategic planning.

“Lowe’s understanding of what we do was spot on and their strategic outlook for the future of the brand was just what we had in mind” said Mazen Chebaklo, chief commercial officer of Averda. “Their thinking was backed with a strong body of creative work. We look forward to establishing a productive partnership together.”

Discussing the win, Joseph Makhoul, general manager of Lowe MENA, added “The environment has always been a challenging issue in our region, with no one ┬áreally paying enough attention to it. It’s wonderful that there’s a company that’s trying to improve the situation and educate people about such an important topic. Averda is a great fit to our brand portfolio, and we’re extremely excited to be working with such a unique company.”

With more than 7,500 employees serving millions of people, Averda operates in Lebanon, Saudi Arabia, the UAE, Oman, Qatar, Morocco, the UK and Ireland.

as reported in Campaign Middle East, February 10