Lowe MENA has acquired the creative and strategic duties for one of the UAE’s largest media companies – Abu Dhabi Media. The scope of work for the media giant will comprise brand and tactical communication for its diverse platform, across the MENA region.

Abu Dhabi Media operates through a wide spectrum of entities that spread across the broadcasting, publishing and digital media sectors. The company is known for its flagship television channels, such as Al Emarat and its range of Abu Dhabi channels. It also comprises leading publications such as Al Ittihad, The National and Zahrat Al Khaleej, in addition to radio stations such as Emarat and Star FM.

“We identified Lowe MENA as a suitable and strong creative partner,” said Shamma Abdulaziz Al Khazraji, Deputy Executive Director for Commercial Operations and Marketing. “We were looking for an agency that had a deep understanding of the region, and could effectively communicate the individual stories for each of the brands that complete Abu Dhabi Media. Lowe MENA fit that bill perfectly.”

Joseph Makhoul, General Manager of Lowe MENA, said it was a proud moment for the agency to welcome back a great client. “It’s an excellent achievement to revive a partnership with a former client. We collaborated with Abu Dhabi Media between 2008 and 2010, and we are very excited to partner with this media powerhouse once again. We look forward to creating some interesting work together.”


About Lowe MENA:
Lowe MENA is a full-service advertising agency that’s part of Mullen Lowe Group – one of the world’s leading advertising networks. Known for its creative focus, the agency specializes in developing ‘populist creativity’ and boasts an array of impressive clients. Lowe MENA operates under the Middle East Communication Network (MCN) within the MENA region.

Contact: Joseph Makhoul, General Manager, Lowe MENA.
Tel: +9714 445 4144 joseph.makhoul@lowemena.com