Dealing with cancer can be difficult for any individual, but for those affected, it’s important to remember that there isn’t a ‘right’ way to cope with cancer. During this challenging time, it is even more important to be able communicate with each other in order to lessen the strain the situation has on any relationship, whether for couples or for families.

LOWE MENA, who has proudly supported this cause for several years, is once again donating resources to help get the Think Pink Bahrain message out to as many people as possible. “As an agency, we’re proud to donate our time and effort to this most worthwhile cause. We were impressed with Think Pink Bahrain’s new approach to the communication platform for this year, so once again we were more than happy to invest our energies and resources into helping bring this campaign to life,” comments Mounir Harfouche, CEO of LOWE MENA.

For this year’s campaign, the not-for-profit has taken a novel approach to raising awareness about the prevention of breast cancer. In what is believed to be a first for the region, Think Pink Bahrain is targeting men. “A man with a partner, wife or mother can also play a big part in the fight against breast cancer.