Lowe Mena’s latest addition to their brand portfolio is the Dubai Multi Commodities Centre (‘DMCC’), a Government of Dubai Authority. The account was won after a multi-agency pitch, and will include both the creative and strategic elements of DMCC’s advertising efforts.
DMCC was established in 2002 by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai, as part of his vision to transform Dubai into the global gateway for commodity trade. It is now the region’s largest commodities marketplace, one of the world’s top three diamond trading centres and witnesses 20% of the world’s physical gold passing through Dubai.
DMCC also acts as the master developer licensing authority for Jumeirah Lakes Towers (‘JLT’), the UAE’s fastest growing free zone. DMCC offers its approximately 6,500 licensed companies numerous benefits under the Free Zone status, including 50-years of guaranteed 0% corporate and personal income tax, 100 percent business ownership, and complete ownership of their business premises in a secure environment. There are currently over 65,000 people working and living in JLT and over 180 retail outlets across 65 mixed-use commercial and residential towers.
Sandra Vetter Sloan, Head of Corporate Communications for DMCC, said: “LOWE MENA demonstrated an in-depth understanding of our organisation and our future aspirations. DMCC is at transformation point in our development and I am confident that LOWE MENA is the right advertising firm to keep pace with us as we continue to grow.”
Joseph Makhoul, General Manager of Lowe Mena, had this to say about their latest acquisition: “We are honoured to partner with such a prestigious global business hub in Dubai. The company plays an integral role in the economic growth and development of the city. It is a fantastic opportunity to showcase our advertising expertise on behalf of such a dynamic and growing company.”
LOWE MENA is part of LOWE And Partners, one of the world’s leading advertising networks, and falls under the MCN (Media Communication Network) umbrella within the region.
