FP7McCann Dubai has been ranked #1 in the world as the most awarded creative agency for effectiveness in WARC’s Effective 100 ranking for 2020.

This is the first time that an agency from our region has ranked #1 in these rankings. Our offices in Cairo (#17) and Beirut (#30) also featured in the WARC Effective 100.

Just one week prior to being No#1 globally, FP7McCann Dubai were ranked No#1 in the MENAT region.

And FP7McCann is the only agency network from the region with 3 offices featuring in the top 100, out of 4 total regional agencies in the rankings.  McCann Worldgroup ranked as the Number #1 Network in the world.

The official release from WARC is here for more details: https://www.warc.com/newsandopinion/news/tide-unilever-and-mcdonalds-top-warc-effective-100/43379

The rankings are a well thought-through and all-encompassing list of top agencies globally for strategy, marketing and effectiveness achievements.The methodology is rigorous.


Some cool observations for our folks:

1. We are the first agency from MENAT to rank #1 in these rankings.
2. We have 6 campaigns from our UAE HQ in the top 100. The highest by any agency globally.
3. We have the highest range of clients by any agency worldwide in the top 100.
4. Our amazing offices in Cairo (#17) and Beirut (#30) rank in the top 100 too.
5. We form 3 out of the 4 MENAT agencies present in these rankings.

A huge congratulations to every single one of our people at FP7McCann.

Here’s how McCann Worldgroup agencies ranked in the Top 50.