Two years in a row FP7 have swept the Effies. FP7/DXB (the Dubai agency) won Agency of the ear and FP7 won Network of the Year at the 2014 Effies MENA Awards. The agency won 1 Grand Prix, 7 Golds, 5 Silvers and 10 Bronze Awards with 88 Finalists. These 23 awards solidified FP7’s position as the leading ‘effective’ agency in the region.
Tarek Miknas, CEO of the FP7 Network said he was ” Thrilled. Proud. Ecstatic. Honored. Humbled. I cannot find the right words to describe my feelings.The truth is, and I hope it’s absolutely clear – the success at the Effies belongs to ALL of us. Every single person at FP7, Every single person at MCN and every single person at McCann. At all levels, there are endless levels of support.”
Miknas should be proud of his agency’s achievements – the performance was excellent even compared to global standards. In the Asia Pac region, the Agency of the Year was awarded 2 Silvers and 2 Bronzes (a total of four). In Mexico Grey were tops with a total of six. At the European Effies, BBDO won Network of the Year with 15. India? Lowe Lintas won with 16. And in the US, Starcom Mediavest won with 20. Still shy of FP7’s 23 in the bag. FP7’s massive haul must position it right on top of the Global Index when it is announced later in Cannes.
Ghassan Harfouche, Group CEO of MCN (Middle East Communications Network) said in a message to all FP7ers “My sincere congratulations and appreciation to each of the FP7ers. This is a spectacular recognition that reflects the underlying passion and determination of each one of you! I am particularly proud and thrilled by the quality of the work across multiple geographies and categories/clients. Such a performance does not happen by coincidence, it is the result of a lot of hard work, focus and great leadership. You have not only elevated FP7’s image but the image of all of MCN’s agencies; I thank you for that!”
FP7 is the flagship agency at MCN, and was founded in 1968 by Akram Miknas, who is Chairman for the leading advertising, marketing and media agency network in the region. FP7 is part of McCann Worldgroup. MCN is part of the Interpublic Group (IPG).
EFFIE MENA 2014 GRAND PRIX
1) SAPNA – How 17,793 nails shaped the future for generations to come
THE MOST EFFECTIVE NETWORK OF THE YEAR
FP7/MENA
(FP7/DXB – 18 Effies – 1 Grand Prix, 5 Golds, 3 Silvers (1 Silver with FP7/BEY), 9 Bronze)
(FP7/CAI – 5 Effies – 2 Golds, 2 Silvers, 1 Bronze)
(FP7/MENA – 1 Grand Prix, 7 Golds, 5 Silvers, 10 Bronze)
THE MOST EFFECTIVE AGENCY OF THE YEAR
FP7/DXB
BANKING, FINANCE & INSURANCE
1) Gold – FP7/DXB / Emirates NBD / “Hey Future Me…”
2) Silver – FP7/DXB / Emirates NBD / The Awesome Travelling Machine Travels…
3) Silver – FP7/BEY and FP7/DXB / Byblos Bank / The Lebanese are losing it…
4) Bronze – FP7/DXB / Emirates NBD / The Culture Distributing Machine
5) Bronze – FP7/DXB / Emirates NBD / Eat. Pay. Love.
BEST USE OF CSR
1) Gold – FP7/DXB / SmartLife / SAPNA – How 17,793 nails shaped the future for generations to come
2) Silver – FP7/CAI / IFES Egypt / Voter Education Campaign for constitution Referendum 2014
BEST USE OF SOCIAL MEDIA
1) Silver – FP7/DXB / Nestle Fitness / The Nestle Fitness Show
2) Bronze – FP7/CAI / Juhayna / Motherhood
BEST YOUTH MARKETING CAMPAIGN
1) Gold – FP7/CAI / Mobinil / Net Heads Campaign
2) Bronze – FP7/DXB / Coca-Cola Middle East / Two Worlds. One Song.
BRAND EXPERIENCE
1) Gold – FP7/DXB / SmartLife / SAPNA – How 17,793 nails shaped the future for generations to come
2) Bronze – FP7/DXB / Emirates NBD / “Hey Future Me…”
3) Bronze – FP7/DXB / SmartLife / Adopt-a-Laborer – Hello Education
FMCG
1) Gold – FP7/CAI / Coca-Cola Egypt – Atlantic Industries / Share a Coke
2) Silver – FP7/CAI / Tiba for Trade and Distribution, Juhayna Group / Motherhood
MEDIA
1) Bronze – FP7/DXB & Momentum Abu Dhabi / Sky News Arabia / Cinema News Broadcast
RETAIL
1) Bronze – FP7/DXB / McDonald’s / The Mighty Football Commentators
SINGLE MEDIA COMPANY ACTIVATION
1) Gold – FP7/DXB / Eye Media & SmartLife / SAPNA – How 17,793 nails shaped the future for generations to come
2) Gold – FP7/DXB & Momentum Abu Dhabi / Sky News Arabia / Cinema News Broadcast
3) Bronze – FP7/DXB & Momentum Abu Dhabi / Sky News Arabia / Mother’s Day Surprise
TRAVEL, TOURISM & TRANSPORTATION
1) Bronze – FP7/DXB / Dubai Police / The Supercop Cars
