FP7 Network and sister agency Momentum together picked up a total of 14 awards at the 2013 Lynx Awards in Dubai. FP7’s wins were from across the network and included 1 Gold, 4 Silvers and 7 Bronzes.
Speaking about the wins, Tarek Miknas, CEO of FP7 MENA said “The Lynx Awards this year was probably the toughest yet. I’m very happy about this. I think we should embrace that fact – if we want our awards to mean anything. And if we really mean it when we all say we want to produce work of global standard, then we should accept how the global juries are ranking our entries.
It was a good show for just about anyone who entered with good work. Sure, number of entries and investment help in probability, but this year, I think the awards were a little more evenly spread out, both in terms of agencies and in terms of geography, and they were also spread a little more deservedly.
I’m very proud of FP7’s performance and that of the clients we represent. We couldn’t have done it without their belief, conviction and bravery. McDonald’s UAE, Batelco, Byblos Bank, Coke, Al Bararri, Sony Mobiles, Emirates NBD – our list of real winners that night. From across the region, these significant brands made a difference with quality work that works and wins.”