Breaking News: FP7 MENA Network and FP7 agencies swept the MENA Effies Awards 2018 held in Dubai on November 7th – with a record high haul of 46 Effie Awards. No agency network has ever won so many Effies ever before.
FP7 regionally won a total of 46 Effie Awards – a record high by any agency network ever. The record awards haul included 17 Gold, 16 Silver and 13 Bronze.
FP7/MENA was recognized as the Most Effective Network of the Year. FP7/Dubai bagged the Most Effective Agency of the Year recognition, while FP7/Cairo came in at #2 and FP7/Tunis at #5!
The Detailed Wins by Office:
The Most Effective Network of the Year: FP7/MENA
The Most Effective Agency of the Year: FP7/Dubai
FP7/Cairo #2
FP7/Tunis #5
Overall tally: 46 Effies (a record-high by an agency network in MENA, ever)
17 Gold Effies
16 Silver Effies
13 Bronze Effies
FP7/Dubai: 25 Effies (a record-high by an agency office in MENA, ever)
7 Gold Effies
11 Silver Effies
7 Bronze Effies
FP7/Cairo: 12 Effies
6 Gold Effies
3 Silver Effies
3 Bronze Effies
FP7/Tunis: 2 Effies
2 Gold Effies
FP7/Riyadh: 3 Effies
1 Gold Effie
1 Silver Effie
1 Bronze Effie
Momentum Egypt: 3 Effies
1 Gold Effie
2 Bronze Effies
FP7/Beirut: 1 Effie
1 Silver Effies
FP7/McCann Istanbul: 1 Effie
1 Bronze Effie
The detailed wins by category:
Banking, Finance & Insurance
Gold / Emirates NBD / The Parent’s Savings Plans – FP7/Dubai
Bronze / Emirates NBD / While you wait… – FP7/Dubai
Bronze / EG Bank / You’re not accounted for- FP7/Cairo
Real Estate
Gold / Dubai Properties / 1JBR: It’s not for everyone – FP7/Dubai
Silver / Badya / The Creative City – FP7/Cairo
New Products and Services
Bronze / Embrator / Street – FP7/Cairo
Entertainment & Sports
Silver / Coca-Cola / Never take the jersey off – FP7/Cairo
Renaissance
Gold / Nescafé / University Pride – FP7/Cairo
Silver / Dubai Properties / 1JBR: It’s not for everyone – FP7/Dubai
Silver / Coca-Cola / Change Has A Taste – FP7/Dubai
Bronze / McDonald’s / The 1 Dirham Coin for the 1 Dirham Cone – FP7/Dubai & FP7/Riyadh
Branded content
Gold / Nescafé / University Pride – FP7/Cairo
Gold / Coca-Cola / Never take the jersey off – FP7/Cairo
Gold / Orange Tunisia / The Hashtagging Grandpa – FP7/Tunis
Gold / Puck / Challenging the category by challenging the stereotypes – FP7/Dubai
Social Good – Non-Profit
Gold / The Egyptian Autistic Society / See Autism Differently – Momentum Egypt
Social Good – Corporate Brands
Silver / Unilever Rexona and Clear / The Other World Cup – FP7/Cairo
Youth Marketing – Teens & Adults
Gold / Nescafé / University Pride – FP7/Cairo
Silver / Coca-Cola / Sunset – FP7/Dubai
Bronze / Embrator / Street – FP7/Cairo
Seasonal marketing
Gold / Coca-Cola / Never take the jersey off – FP7/Cairo
Youth Marketing – Children
Silver / Unilever OMO / The Right to Play – FP7/Dubai
Bronze / World without Walls / Babyshop – FP7/Dubai
Bronze / Puck / Save the Cows – FP7/Dubai
Cosmetics & Fragrances
Bronze / L’Oréal Egypt / Mothers and daughters – Momentum Egypt
Bronze / Maybelline / Wear your colours – Momentum Egypt
Electronics
Bronze / Beko / The D-Remote – FP7/McCann Istanbul
Non-Food FMCG
Bronze / OMO / The Right to Play – FP7/Dubai
Bronze / OMO / A Touch of Perfume Luxury – FP7/Dubai
Retail – Non-Food
Silver / Babyshop / World Without Walls – FP7/Dubai
Data-driven / Programmatic
Gold / Uber / Uber Legends – FP7/Dubai
Shopper Marketing
Silver / Puck / Save the cows – FP7/Dubai
Telecommunications, Mobiles & Internet
Gold / Orange Tunisia / The Hashtagging Grandpa – FP7/Tunis
Silver / Jawwy / Pay for what you use – FP7/Dubai
Media Innovation – New channel
Silver / Atlantis, The Palm Dubai / The Atlantis Fan Suite: The world’s first social media suite – FP7/Dubai
Food and Beverage – FMCG
Gold / Puck / Save the cows – FP7/Dubai
Gold / Nescafé / University Pride – FP7/Cairo
Retail – Food
Silver / McDonald’s / Cheer Up Losers – FP7/Beirut
Bronze / Atlantis, The Palm Dubai / The takeaway that takes you away – FP7Lovin Dubai
Healthcare and OTC
Gold / hearLIFE Clinic / “Listen…” – FP7/Dubai
Brand Experience
Gold / Al Rajhi Bank / Unique to You – FP7/Riyadh
Gold / hearLIFE Clinic / “Listen…” – FP7/Dubai
Silver / Puck / Save the cows – FP7/Dubai
Travel, Tourism and Transportation
Silver / Uber / Uber legends – FP7/Dubai
Media Innovation – Existing Channel
Silver / Al Rajhi Bank / Unique to you – FP7/Riyadh
Silver / hearLIFE Clinic / “Listen…” – FP7/Dubai
