FP7 McCann have started 2021 with a bang after landing the creative account for talabat.  They will get to work straight away executing a calendar of regionally focused integrated campaigns as well as providing ongoing strategic consultancy.  The competitive pitch process involved 5 other network agencies.

Jon Marchant, FP7 McCann Dubai’s managing director, said: “We’re absolutely thrilled to have landed the talabat account and are looking forward to conceiving some data-driven campaigns that reflect the brands’ bold attitude.  It’s a company with strong heritage and affinity in our region, but also a business with immensely exciting plans ahead. 

Marchant continued “I think a special mention should be given to the client teams approach to finding the right strategic and creative partner, opting for credentials and strategy response, rather than the usual fully-fledged creative executions.  This was both refreshing and respectful.”

Sonia Lekhal, CMO at talabat said of the new partnership: “We’re excited to announce we have appointed FP7 McCann as our creative partner to support us in our growth journey. The team impressed us with their credentials and interpretation of customer insights, demonstrating a deep understanding of our strategic challenges. We look forward to working with this strong partner to achieve the most amazing experience for our customers.”

As published in Campaign Middle East / Sofia Serrano