Tarek Miknas, Regional CEO of FP7 announced the appointment of Amr El Kalaawy as the new Managing Director at FP7 Cairo. Read the official announcement below…

January 22, 2018

Dear All,

It gives me great pleasure to announce the promotion of Amr El Kalaawy as the Managing Director of FP7/CAI effective immediately.

Amr has almost 20 years of experience in the advertising industry in Egypt covering almost each and every business category; 11 of which have been with FP7/CAI.

Amr’s competitive nature, stubborn determination to win, and collaborative leadership style has become well known across the FP7 network.

He has achieved his ambitions and overachieved our expectations, whether his focus was on growth, client retention, product, people or process. In fact, he manages to multi-task across all of these responsibilities on a daily basis.

When Amr introduces the digital practice at FP7/CAI, we start beating the pure play agencies within a year and have become the largest in-house digital offering in the country.

With a belief in the creative product, it’s no surprise that under his leadership, our agency enjoys a reputation far superior to other agencies – this year, we are the most Effective Agency in Egypt for the 2nd year in a row. And the 2nd most Effective in the entire region.

His office is like an open-door policy gone wild. He always has time to grow and support our people – after hiring the best of the best, of course.

By doing all of this and more, he has earned himself the respect and professional admiration of his clients, colleagues, his teams and his seniors.

In his new position, reporting into Sahar El Zoghby, as MCN Egypt CEO, he will be challenged to lead our agency to the future. And under this new structure, we can expect to see a greater deal of sister agency collaboration which we believe will lead to a richer, more integrated product.

Please join me in congratulating Amr and wishing him continued success.
He deserves every bit of it.


Tarek Miknas