Another awards ceremony, another haul of trophies for Initiative MENA, which continues to dominate the market’s awards scene. The office picked up five awards for four campaigns at this week’s MENA Digital Awards, including two for their work with KFC.

Initiative’s Score with KFC campaign won Silver awards in both the Best Use of Mobile category and the Best Application (mobile/tablet) category.

The agency won three further Bronze awards for Rabea Tea’s Brains & Muscles campaign in the Best Integrated Media Campaign category, Sama Dubai’s Shaabiyat Live Cartooncampaign in the Best Application (mobile/tablet) category and Mobily’s World Cup: The 5thParticipation campaign in the Best Use of Video category.

The news comes days after it was revealed that Initiative in MENA has been shortlisted for industry awards 17 times this month alone.

The MENA Digital Awards 2015 featured 14 categories, including 4 categories added this year to reflect the evolving digital platform across the region. There was also an award for Agency of the Year and Network of Year, based on a newly introduced winners’ points system. Voting took place across two rounds; a preliminary heat to determine shortlists and a final round to establish overall winners. All categories had been designed to be all-industry inclusive and not restricted purely to media companies, meaning that a variety of businesses from across sectors were eligible to enter.