Facebook has revealed the number of people using the social network in the Middle East and North Africa for the first time, having launched operations in the region in May last year. About 15 million people access Facebook in the region from a mobile or tablet computer daily
The figures in the region mirror the global trend of people using Facebook, but the advertising-dollars are yet to catch up despite overall growth in digital spending, according to Jonathan Labin, head of Facebook in the Middle East, Africa and Pakistan.
“Ad spend per capita is still much lower here than in other parts of the world,” says Mr. Labin. “If you compare the time spent on digital compared with the ad spend, there’s a huge gap