Facebook has changed the 20% text overlay on images rule.
Up until last week, Facebook had a rule that dictated that text couldn’t make up more than 20% of the image of your Facebook Ad. This was a strict rule, and they would usually reject ads because of it. Facebook provided a grid tool where you could upload your ad and see exactly how much of the image your text took up. If you kept text within the grid result of 20%, your ad was OK. Now that’s gone.
The Facebook Text overlay grid tool is gone
Advertisers around the world were not alerted. The grid tool is gone, and in place are a new set of rules. Now, instead of having a “yes or no,” your ad’s image will fit into one of four different classifications ranking the amount of text overlay. These are:
Ok
Low (which is actually higher than Ok)
Medium
High
READ ALL THE DETAILS OF THE NEW FACEBOOK RULES HERE:
(from a blog post by MCN’s CIO, Tom Roy)
