FP7 Dubai have won the prestigious Harvey Nichols account. FP7/MENA CEO, Tarek Miknas said that the win – in a multi-agency pitch “was a testament to the level of talent we have and the level of passion we put towards our work.” It was a great team effort – from world class creative, channel strategy and “Mad Men” style of account management that was on display – that brought home the account for FP7. July 1 was officially the first day for FP7 as the proud home of Harvey Nichols.

What impressed the client was the actual quality and strength of the presentation, the sum of all its parts and the demostration of the pwer of a totallly integrated solution. In addition, the fact that it was delivered by the very team who will work on the account helped seal the deal. Miknas added “They bought into the team as much as they bought into the content”. Briefs to  the agency have already started rolling in.