Fawazir Chevrolet didn’t just bring a childhood pastime to the social media age, it also brought home a Silver Effie for seasonal marketing. This social media campaign reimagined the iconic Ramadan riddle series of the 80s and 90s by adding a unique Chevy touch. Instead of a traditional retail campaign, audiences were thrilled to solve riddles and unlock additional savings. Thanks to the car campaign that didn’t feature a single car, Fawazir Chevrolet made Ramadan feel like Ramadan again!
