MCN promotes Joe Nicolas to CEO of UM MENAT

Today, MCN announced the appointment of Joe Nicolas as CEO of UM MENAT. Joe has been with UM for over nine years, starting as the Regional Head of Research, and then as head of Strategy, […]

By |December 20th, 2018|News, Uncategorized|

MullenLowe MENA Digital Newsletter November 2018

The November 2018 issue of 8_Bit from MullenLowe MENA features 8 bits of useful digital and social updates – including How Brands should not take the lead role in storytelling, What’s next in mobile advertising, […]

By |November 4th, 2018|News, Uncategorized|

FP7/CAI’s ‘Now or Never’ Awarded for Bravery by The Ad Club of NY

The AD Club of New York kicked off Advertising Week with an annual event that honors the bravest creative work of the year, honoring FP7/CAI’s ‘Now or Never’ ad created for Orange in celebration of […]

By |October 17th, 2018|Uncategorized|

MullenLowe MENA Digital Newsletter August 2018

The August 2018 issue of 8_Bit from MullenLowe MENA features 8 bits of useful digital and social updates – including How Brands can beter conect to Customers, Smart Speaker Voice Search, Facebook Ad Tips, and […]

By |July 29th, 2018|Uncategorized|

Weber Shandwick MENA wins Middle East Consultancy of the Year at the Sabre Awards EMEA 2018

The honor of Middle East Consultancy of the Year 2018 at the prestigious EMEA Sabre Awards goes to Weber Shandwick MENA.

Announcing the award, Holmes Report, the organisers of the awards, said “Our 2018 EMEA PR […]

By |May 27th, 2018|News, Uncategorized|

Antoine Challita named as GM of UM Dubai

UM MENA has announced the promotion of Antoine Challita to the position of General Manager Dubai effective immediately.

Challita joined UM Dubai in 2013 as Regional Business Director for the Coca-Cola Co. business and […]

By |October 19th, 2017|News, Uncategorized|

Platform5 ‘Now Arriving’ Newsletter September 2017

The September 2017 issue of Platform5’s newsletter ‘Now Arriving’ discusses Why DMPs need to be part of any good marketing stack, UX and CRO in Performance Marketing, Designing content for mobile first index and more. […]

By |August 20th, 2017|News, Uncategorized|

Magna MENA newsletter February 2017

The February 2017 edition of the Magna MENA Media News update features articles on Social Media and Content, mobile marketing predictions for 2017, Pinterest, Snapchat and video ads, and more…  Click on the image below to view/download the […]

By |January 24th, 2017|News, Uncategorized|

Initiative’s Ramzy Abouchacra on the role of media agencies in 2016

20 years ago to the day, when only one per cent of the world was online, Bill Gates wrote an essay titled Content is King. He started it with the following

By |January 20th, 2016|Uncategorized|

Lowe MENA Digital Newsletter – August 1, 2015

Here’s the August 1 version of the Lowe MENA Digital Newsletter. Read about hacking automobiles (and the dangers involved), social media manners, Snapchat and more… Click on the image below to view/download a hi-res PDF which has […]

By |July 28th, 2015|News, Uncategorized|