The current global health crisis of Covid-19, undoubtedly, will have its implications on brands of the region and the whole world, pushing marketeers to rethink how to stay relevant, purposeful and engaging in such unknown […]
While the coronavirus pandemic presents business risks in some areas, it also offers opportunities in others. The key is to acknowledge the potential threats while exploring the possibilities.
With businesses closing their doors and governments urging […]
Having been in this wonderful region of ours for almost two years now, I thought I’d grasp the opportunity to take stock on my experiences so far, with a particular focus on the […]
The days of reckoning have begun. Operating in the marketing services industry these days is increasingly seeming like a tough aﬀair.
The mood all around is somber. The air is thick.
Uncertainty is turning every good plan […]
Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets […]
One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was exposed to the biddable media concept. Words like Programmatic and RTB were still […]
Let’s start with a quick quiz question. Do you know who Amanda Patterson is? About a month ago I didn’t know her. Like alot of people, I didn’t really know much about the Special Olympics […]
From a post by Shadi Kandil, CEO, MCN Mediabrands… It’s no secret that Adland Agencies have been having it rough for a while now. The challenges have been many, converging from different sides of the […]
The February 2019 issue of 8_Bit from MullenLowe MENA features 8 bits of useful digital and social updates – including Facebook to integrate WhatsApp, Messenger and Instagram, Landing Pages the convert, and more… Click on […]
Here are 5 ways to get on the right track for a solid paid social media strategy. As brands are being compelled to turn to paid social, with organic really being forced and downgraded by […]