A phygital world: Our digital and physical experiences are becoming seamless

There’s that joke about non-stop flights. How can you get off, ever, if the flight actually doesn’t stop? When I hear about ‘digital’ I am equally confused. How can you experience anything that’s digital without […]

By | 2017-05-02T08:35:16+00:00 February 19th, 2017|Blog|

Personalization: A Perspective On The Future Of Targeting

Personalization, an age-old tactic used by marketers to lure us into thinking we’re special. Especially in today’s era of mass communication –the one-size-fits-none model– personalization remains potent. Just ask anyone who bought a can of […]

By | 2017-05-02T08:35:17+00:00 October 16th, 2016|Blog|