Any partly sane mind in the tech industry knows that making predictions about the future of technology, even a year out, is an exercise in vanity. Still, it pays to forecast what the future holds […]
There’s that joke about non-stop flights. How can you get off, ever, if the flight actually doesn’t stop? When I hear about ‘digital’ I am equally confused. How can you experience anything that’s digital without […]
2017 will see advances in tech we’ve seen in 2016 go on overdrive. A lot of these revolve around developments in AI and machine learning. They’re all in some ways connected. To each other. And […]
2017 will probably be the year that data will become the core pillar around which most marketing functions will revolve. We’ve seen big data creep in to all aspects of business – from corporate strategy […]
Personalization, an age-old tactic used by marketers to lure us into thinking we’re special. Especially in today’s era of mass communication –the one-size-fits-none model– personalization remains potent. Just ask anyone who bought a can of […]
Wake up. Digital marketing’s two biggest buzzwords now are ‘mobile’ and ‘vertical’.
Facebook’s News Feed for mobile will soon feature a vertical video format according to Marketing Land. While the format won’t be as vertical […]
What’s this buzz about “influencer marketing”?
While we’re still all talking about content being the hottest buzzword in marketing these days, influencer marketing is right up there, quietly, confidently, and steadily becoming a key […]
There’s so much out there on how to measure virality of content, that it gets confusing. So far the best definition, or formula, I have seen comes out of the virality sessions at this year’s […]