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UM MENA’s Rasha Rteil’s predictions for 2017

Any partly sane mind in the tech industry knows that making predictions about the future of technology, even a year out, is an exercise in vanity. Still, it pays to forecast what the future holds […]

By |February 21st, 2017|Blog|

A phygital world: Our digital and physical experiences are becoming seamless

There’s that joke about non-stop flights. How can you get off, ever, if the flight actually doesn’t stop? When I hear about ‘digital’ I am equally confused. How can you experience anything that’s digital without […]

By |February 19th, 2017|Blog|

Top Trends in Technology for 2017 and how they will drive Marketing

2017 will see advances in tech we’ve seen in 2016 go on overdrive. A lot of these revolve around developments in AI and machine learning. They’re all in some ways connected. To each other. And […]

By |January 11th, 2017|Blog|

How Data will really drive Marketing in 2017

2017 will probably be the year that data will become the core pillar around which most marketing functions will revolve. We’ve seen big data creep in to all aspects of business – from corporate strategy […]

By |January 2nd, 2017|Blog|

Personalization: A Perspective On The Future Of Targeting

Personalization, an age-old tactic used by marketers to lure us into thinking we’re special. Especially in today’s era of mass communication –the one-size-fits-none model– personalization remains potent. Just ask anyone who bought a can of […]

By |October 16th, 2016|Blog|

Take advantage of Facebook’s new Vertical Video format

Wake up. Digital marketing’s two biggest buzzwords now are ‘mobile’ and ‘vertical’.

Facebook’s News Feed for mobile will soon feature a vertical video format according to Marketing Land. While the format won’t be as vertical […]

By |August 30th, 2016|Blog|

Search Explained: Know the Basics of SEO and SEM today

Using “Search” as part of Digital Marketing efforts is now a given. Every single person in your marketing team, or your agency – regardless of whether they are in media, in advertising, in social […]

By |May 3rd, 2016|Blog|

How do you land a ‘digital’ job at an agency

Apparently, here in Dubai, almost mid-way through 2016 it’s a tough job market in advertising and media. What’s surprising though is that there are so many positions open across leading agencies – big and small […]

By |April 21st, 2016|Blog|

The Power of Influencers in Marketing today

What’s this buzz about “influencer marketing”?

While we’re still all talking about content being the hottest buzzword in marketing these days, influencer marketing is right up there, quietly, confidently, and steadily becoming a key […]

By |March 16th, 2016|Blog|

How do you measure virality of content?

There’s so much out there on how to measure virality of content, that it gets confusing. So far the best definition, or formula, I have seen comes out of the virality sessions at this year’s […]

By |March 15th, 2016|Blog|