MCN have announced the appointment of Bassem Massoud as CEO of Magna in MENA. With 17 years’ experience in various leadership positions, Bassem has been the Regional Managing Director at Magna, MCN’s fastest growing media agency, for the past 10 years.

Shadi Kandil, CEO MediaBrands MENAT, said in his announcement “Bassem is an exemplary, roll-up-the-sleeves leader who is passionate about building long-term client relationships. His strategic grasp of the communication process and his advocacy for building a strong team with diverse capabilities, puts him at the right place to lead Magna forward in its journey for growth and transformation”.

During his tenure as Regional MD at Magna, the agency has delivered both consistent business success as well as award winning media strategies for clients’ brands. In 2017 Magna was MENA’s second-most awarded media agency.

With a top-class client portfolio including Unilever, Dubai Properties, Mercedes and Subway, Magna’s enviable client retention record is testament to strong relationships built on trust, transparency and outstanding business results.

As Magna forges ahead with its plans to become MENA’s best fully-integrated communications agency, Bassem said “I am very excited about this assignment and the interesting opportunities it presents to us. I look forward to continue building on the great work the whole Magna team is doing to participate in our clients’ success and growth.”

Before joining Magna, Bassem worked with top regional brands including Proctor & Gamble, Mars, GSK, Nakheel, and Al Marai.


December 20, 2018