Al Rawabi Dairy Company, one of the UAE’s leading dairy and juice companies, has awarded its advertising duties to Lowe MENA following a multi-agency pitch. Lowe MENA’s mandate will include both creative and strategic responsibilities for the brand’s multifaceted range of products across the region.
From being the first to introduce bottled milk in the market in 1991, to its pasteurized juices and functional Products (Nutree Boost, Omega-3 milk and Super Milk) Al Rawabi is known for its innovative outlook and industry-defining products. Established in 1989, today the company boasts a state-of-the-art dairy farm in Al Khawaneej with 12,500 cows, and distributes a diverse range of fresh products to over 10,000 stores in the region.
Dr.Ahmed El Tigani , Al Rawabi Dairy’s General Manager commenting on this partnership said “We are so happy to have partnered with Lowe MENA who has been operating in this region for a long period now and knows the pulse of the country. As a commitment to the nation and the people we have joined hands with the government and private sectors to ensure that the health and wellbeing of the people are addressed as a primary responsibility”
“It’s wonderful to partner with a company that centers everything it does around innovative products that impact people’s lives in a positive way,” said Joseph Makhoul, General Manager of Lowe MENA. “Al Rawabi has always been at the forefront of the industry and we are proud to be able to collaborate with this amazing brand to pave its path towards a great and successful future.”
About Lowe MENA:
Lowe MENA is a full-service advertising agency that’s part of Mullen Lowe Group – one of the world’s leading advertising networks. Known for its creative focus, the agency specializes in developing ‘populist creativity’ and boasts an array of impressive clients. Lowe MENA operates under the Middle East Communication Network (MCN) within the MENA region.
Contact: Joseph Makhoul, General Manager, Lowe MENA.
Tel: +9714 445 4144 joseph.makhoul@lowemena.com>
