MCN MEDIABRANDS teamed up with Google to develop a Guiding Framework for CPG brands to succeed on the Digital Marketing Transformation Journey.Our Playbook distills learning from around the globe, for brands to understand the impact of data-driven technologies on organizations. At the outset the Playbook maps out where brands are on their journey, then utilizing a matrix developed in conjunction with BCG that classifies businesses into four stages based on their levels of digital maturity: nascent, emerging, connected and multi-moment.
Our partnership with Google to develop this Playbook is a testament to our commitment to be at the forefront of the forces shaping our industry, and to our mission to help our clients win.
We are happy to be sharing this thought-leadership piece, which brings together the guiding principles adopted by our agencies UM, Initiative and Magna proving the efficacies of the DMT framework and in collaboration with Google’s marketing experts.
If you are eager to start your journey towards achieving Digital Marketing Transformation, you can begin by connecting with our experts at Reprise MENA on Stuart.Mackay@reprisedigital.com
